At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.
Tag: brand marketing
Lenskart’s Peyush Bansal: I’m not a celebrity entrepreneur and I don’t have aspirations to be one
Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.
Simply Speaking: What is Viral is not always Vital
When marketing pundits talk about ‘loyalists’, or ‘the passives’ or ‘detractors’ they are referring to merely a collection of individuals into range based groups. Leaving diehard loyalists aside, there is much eagerness to engage with the middle uncommitted. The recruits all lie in this middle mass is the belief.
How Artificial Intelligence will impact the future of filmmaking
Artificial intelligence has many benefits in filmmaking. For one, it allows filmmakers to create more complex and realistic visual effects without the need for expensive sets or equipment. It also enables filmmakers to experiment with new creative ideas that would have been impossible to achieve using traditional filmmaking techniques.
Indian short-form video apps are intimidating competitors for global tech giants: Redseer Strategy Consultants report
Leading Indian short-form video (SFV) players have come close to global players in SFV terms of scale while having similar engagement levels. The Indian SFV market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030.
Throwback: When Captain Cook challenged the undisputed leadership of Tata Salt
Tata Salt commanded 80 percent market share till Captain Cook entered the scene in 1992 and began to threaten its dominance. Lintas was roped in by DCW Homes Products, the brand’s parent company, to come up with a commercial that would make the brand memorable and improve awareness in the market. Storyboard18 got in touch with the creative folks who played a key role in making the advertisement iconic.
Sara Ali Khan becomes new brand ambassador for PepsiCo’s Kurkure
Sara Ali Khan will be a part of Kurkure’s upcoming advertising campaigns, and will promote the brand across all traditional and digital platforms.
Is it sensible for Tata’s to discontinue brand Vistara?
Vistara, which is deemed one of the most premier airlines in India, will discontinue all its flights after Tata Group’s merger with Air India.
Tata Group’s Air India Transformation: Dropping brand Vistara, roping in design and digital
Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.
Content creators write books to enhance their personal brands
As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.