Tag: brand marketing

Adidas dumps Kanye West over anti-Semitic remarks, stands to take a $645 million hit

Adidas has ended its partnership with musician Kanye West post his anti-Semitic remarks at the Yeezy fashion show in Paris. As a result of which the Yeezy brand will now cease to exist. All Yeezy offerings will be newly listed under the Adidas banner.

Adidas ends its partnership with Kanye West over anti-semitic remarks. Analysts say Adidas is looking at total losses of $645 million from severing of ties with West.

Coca-Cola products may look a tad different in 2023

With ongoing sale in smaller containers and multi-packs with fewer cans, the company introduced a value collection in the third quarter that offered the customers their products in multiple sizes (Representative image via Unsplash)

Package innovation takes a bigger role and the company will approaching 2023 with a broad innovation agenda but with some slight weighting to packaging, CEO James Quincey has said

Unilever recall of dry shampoos not to impact India: HUL

On October 25, several reports surfaced talking about the recall of dry shampoos manufactured by Unilever. According to a notice posted on the US Food and Drug Administration’s (USFDA) website, the company is recalling products under brands such as Dove, Tresemme, Nexxus, Suave, TIGI (Rockaholic and Bed Head) (Representative Image via Unsplash)

The FMCG major in a media statement said that it does not manufacture or sell dry shampoos under Dove or any other brand in India.

Brain Matters: The one psychology principle every marketing strategist needs to know

Marketers forget the basics. And the most basic of those truths is that everything is what we think it is, and what we have propped up against it, to let our consumer compare it to. (Representational image via Unsplash)

Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.

Red Bull owner Dietrich Mateschitz dies at age 78

From Formula One to space jumps, Red Bull does sports marketing like no other brand in the world. Much of the credit for the brand's events and sports ventures lies with its co-founder Dietrich Mateschitz who passed away last week. (Images: Unsplash)

Austrian billionaire and owner of the Red Bull energy drink empire Dietrich Mateschitz passed away at age 78.

From GenZ kids to millennial moms: Why everybody loves AiyyoShraddha

Shraddha Jain manages to stand out amongst content creators with her clean and witty content which transcends demographic and platform boundaries. Her content travels across the world. AiyyoShraddha has over 2,80,000 subscribers on YouTube, almost 6,00,000 followers on Instagram and nearly 60,000 followers on Twitter. And lest we forget, WhatsApp. A good test of virality is when a video lands in group chats as a forward from maa.

Shraddha Jain aka aiyyoshraddha is an internet sensation who seems to appeal to all, a rarity in India’s booming creator universe.

The culture of creativity is under threat: Amer Jaleel

Everyone must understand the simmering discontent that is widespread over ideas being pulled out of one agency’s remit and handed over to another, writes Jaleel. (Representational image via Unsplash)

The chairman of MullenLowe Lintas Group, Amer Jaleel, speaks out on the issue of ownership and against ideas being replicated.