Tag: brand marketing

Indian brands to bet big on content creation and workflow improvements in 2023: Adobe

As per Adobe’s 2023 Digital Trends Report, investments in content and creative workflows reflect how leaders are prioritising improving processes and technologies to enable success in the current economic climate. Almost half (45 percent) of APAC leaders plan to invest in new marketing and data technologies. For India, 44 percent of leaders are looking to maximise the value of existing technologies. (Representative Image: NordWood Themes via Unsplash)

As per Adobe’s 2023 Digital Trends Report, 79 percent of senior Asia Pacific (APAC) executives including 92 percent in India say customer demand for content has significantly increased.

Digital agencies focus on building personal brands of startup founders, corporate leaders

To tap into a new opportunity, digital and integrated marketing agencies are gearing up to launch new verticals to cater to the growing demand of creating personal brands of leaders, online. (Representative Image: Giulia May via Unsplash)

From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.

Mondelez International introduces CoLab, its global start-up accelerator program in India

The startups will partake in a 12-week program across virtual sessions and in-person interactions that will provide expert mentoring, workshops, access to Mondelez India’s leadership and their networks as well as connects with Industry experts. (Representative image by Mika Baumeister via Unsplash)

Mondelez International will support early-stage start-ups to steer consumer-centric innovation in the snacking space.

Ranveer Singh drops Thums Up to become Pepsi’s new brand ambassador

Brand Pepsi has been leveraging Bollywood and sports celebrities to promote itself in the India market. In January, the beverage brand brought KGF movie series famed Kannada actor as its face. In 2019, Pepsi signed actor Salman Khan as its brand ambassador. Last year, Khan appeared in a new Pepsi campaign that encourages youngsters to try out the beverage drink which now has an elevated refreshing experience that has more fizz. (Representative image via Twitter - @blitzkreigm)

Ranveer Singh joins the likes of Salman Khan and Kannada actor Yash who are currently promoting Pepsi in India.

Reliance’s JioMart awards its integrated creative mandate to L&K Saatchi & Saatchi

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

The responsibilities of L&K Saatchi & Saatchi will include managing JioMart’s full range of brand-building solutions, tactical launches followed by social media and content strategy through their digital arm Saatchi & Saatchi Propagate.

OTT platforms eye ad revenue from sports streaming with increasing genre popularity

As a category, sports has never really stopped growing. Thus, innovation and upgradation by brands to extend their products and services through this genre is a logical next step. Brands and sports organizations are partnering with OTT platforms to create an immersive, on-the-go viewing experience for their audience. (Representative image by Paul Skorups via Unsplash)

Sports streaming in India takes the next leap with immersive, interactive and personalized experiences on OTT Platforms.

Art of Framing in marketing: What you know changes what you see, what you see changes what you know

Persuasion is fortified with evidence - information, referendum, validation, certification, statistics, testimonials - all enhance acceptance. Emphasizing the benefits is another technique for framing. (Representational image by paul skorupskasvia Unsplash)

Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.

We will likely see a killer AI app later this year, says Nothing’s Carl Pei

Carl Pei says, "Long term, I'm quite bullish on the Indian economy, because it's still a young nation, and it has a lot of future potential. It's also a big market for us. So we're manufacturing all the products we sell here in terms of smartphones locally, we're also looking at diversifying the other product ranges, whether we can manufacture them over here. So we're talking to multiple suppliers." (Image Source: Still from a Nothing CEO Reviews OnePlus 11

Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.