Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.
Tag: brand marketing
Nostalgia In Advertising: Iconic cinema songs in ads. Does it work?
Coca-Cola, Tinder, Apple, Levi’s and TVS Scooter have used iconic songs in their advertising. Why and how does this evergreen formula work?
Startup founders in India are waking up to white space in online gaming market
Two new gaming companies were launched in the past two days. Investors are flocking to India’s gaming and esports arena. We take stock of recent developments.
Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG
The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.
Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result
Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.
Indian CEOs have a positive outlook towards company growth for the future: Arthur D. Little report
Nearly two-thirds of Indian company CEOs anticipate a steady or positive global economic outlook over the next three to five years, despite present challenges and somber macroeconomic projections for 2023.
Explained: What is ‘de-influencing’ and how does it work?
US TikTok’s latest brand-related trend is called de-influencing. But what is it? And why do experts think de-influencing is, in some ways, influencing.
HUL’s sale of Annapurna and Captain Cook indicates the challenges of commodity branding in India
If commodity brands are to be housed in a large corporate entity with other bigger businesses, there is a need to ensure that the division managing commodity branding is run differently.
ACKO Tech hires Siddharth Vinayak Patankar as chief creative officer and editor-in-chief
As the chief creative officer, Patankar will lead ACKO Tech’s newly created content division and create an end-to-end content platform for the wider audience.
Lost in subscription, gained in ads: How Viacom18 keeps revenue streams flowing
Viacom18’s free streaming service for Tata IPL aims to capture a potential audience of 550 million and win over advertisers with the promise of greater value for their investment.