Viacom18’s free streaming service for Tata IPL aims to capture a potential audience of 550 million and win over advertisers with the promise of greater value for their investment.
Tag: brand marketing
How Jaaved Jaaferi wrote and danced his way into Indian advertising history
Actor Jaaved Jaaferi on how he entered the ad world, his take on advertising and how the Indian ad scene has changed and more.
Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand
Ayyappan R, CEO, Cleartrip talks to Storyboard18’s Delshad Irani about revenge travel, key consumer trends, expectations, Flipkart and more.
The Kartik Aaryan brand needs serious disruption for it to remain relevant
A good place to start might be to look at films that make Kartik Aaryan a part of their cinematic universe rather than building the universe of the film around a star.
Piramal Finance’s marketing chief Arvind Iyer: Building a brand has become democratic, which wasn’t the case 15 years ago
Arvind Iyer, head-marketing, Piramal Capital & Housing Finance talks about his learnings, taking inspiration from D2C brands and why hiring candidates with tech and marketing background has become a new trend.
Wavemaker India introduces a new unit to provide solutions for D2C brands
As a part of the mandate, Wavemaker will consult and implement its end-to-end solution toolkit for brands to simplify strategy and deployment for the many moving parts of a D2C channel.
Indian B2B buyers wish for more ‘compressed commerce’: Wunderman Thompson Report
According to Wunderman Thompson, Indian B2B buyers are most frustrated after switching their suppliers in the last 12 months. They are more likely to buy from a supplier that inspired them.
Gaming industry lawyer appeals to PMO to retain 18 percent GST on platform fees for online gaming
The appeal says increased tax burden will be detrimental to the industry’s growth, leading to job losses and investment decrease in sector.
Tata Group bags title sponsorship of Women’s Premier League
It is to be noted that Tata Group has been active in sports marketing as well. It was the title sponsor for IPL 2022, Mumbai Marathon and Chess tournament.
WPP and BigCommerce ink partnership to offer brands omnichannel solutions
As BigCommerce’s inaugural data partner, WPP will receive priority access to alpha and beta products as well as platform integrations including Amazon, Meta, Google and TikTok.