Tag: brand marketing

We will likely see a killer AI app later this year, says Nothing’s Carl Pei

Carl Pei says, "Long term, I'm quite bullish on the Indian economy, because it's still a young nation, and it has a lot of future potential. It's also a big market for us. So we're manufacturing all the products we sell here in terms of smartphones locally, we're also looking at diversifying the other product ranges, whether we can manufacture them over here. So we're talking to multiple suppliers." (Image Source: Still from a Nothing CEO Reviews OnePlus 11

Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.

Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG

IndiGG raised $6 million in seed funding from investors such as Sequoia India, Lightspeed Venture Partners, and Animoca Brands in January 2022. Agarwal, who was at Nazara Technologies at the time, had also participated in the funding round as an angel investor. (Image source: Moneycontrol)

The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.

Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result

In Raja Rajamannar's book ‘Quantum Marketing’ that's about the tsunami of disruptive technologies coming our way, there is only one technology that he thought was important enough to warrant its own chapter. (Representative Image (on the right): Jackson Sophat via Unsplash)

Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.

Indian CEOs have a positive outlook towards company growth for the future: Arthur D. Little report

CEOs now see environmental, social, and governance (ESG) factors as core for their business. 80 percent see ESG delivering a competitive advantage while 41 percent of CEOs rank it as a higher priority than other initiatives. (Representative Image: Clark Tibbs via Unsplash)

Nearly two-thirds of Indian company CEOs anticipate a steady or positive global economic outlook over the next three to five years, despite present challenges and somber macroeconomic projections for 2023.

Explained: What is ‘de-influencing’ and how does it work?

Reports and opinions from the larger community of marketers suggest that brands do value authentic trends like de-influencing which could unearth meaningful consumer insights. (Representative image by Jingxi Lau via Unsplash)

US TikTok’s latest brand-related trend is called de-influencing. But what is it? And why do experts think de-influencing is, in some ways, influencing.

HUL’s sale of Annapurna and Captain Cook indicates the challenges of commodity branding in India

What are these commodity categories? In simple terms, these are categories where the consumer is not willing to pay a hefty price premium. To operate in these markets, you need to manage your margins very well and take quick calls when commodity prices move up or down. (Representative image by Brett Jordan via Unsplash)

If commodity brands are to be housed in a large corporate entity with other bigger businesses, there is a need to ensure that the division managing commodity branding is run differently.

ACKO Tech hires Siddharth Vinayak Patankar as chief creative officer and editor-in-chief

Siddharth Vinayak Patankar will be responsible for the overall content strategy to build brand love to connect with the audience through engaging and educative content. The new content division’s first play will be in the automobile and technology spaces, where Patankar will also be editor-in-chief.

As the chief creative officer, Patankar will lead ACKO Tech’s newly created content division and create an end-to-end content platform for the wider audience.

Lost in subscription, gained in ads: How Viacom18 keeps revenue streams flowing

Breaking down the numbers, the Aditya Birla Group's bid of Rs 500 crore annually contrasts with Tata Sons' payment of Rs 670 crore for the IPL seasons in 2022 and 2023. (Representative image by Aadil via Unsplash)

Viacom18’s free streaming service for Tata IPL aims to capture a potential audience of 550 million and win over advertisers with the promise of greater value for their investment.