The new Pepsi logo and visual identity will debut this fall (between September and December 2023) in North America, followed by a global rollout in 2024.
Tag: brand marketing
Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton
Addressing Benetton’s second-largest global market, CEO Massimo Renon tells Delshad Irani about the company’s plans to make brand Benetton cool again.
Indian Women’s Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women’s cricket
Harmanpreet Kaur, a cricketer, talks about the future of women’s cricket, the biggest change, increased viewership, and more.
Google announces launch of Ads Transparency Center
Google’s Ads Transparency Center, which is a searchable hub of all ads from verified advertisers, has been launched globally to provide users with more control over their online experiences
Durex launches Birds and Bees Talk Programme in Gujarat, Delhi
Durex has partnered with ASSOCHAM Foundation For Corporate Social Responsibility (AFCSR) to provide children with a curriculum on growing up focused on life skills education in the two states.
Mastercard’s Manasi Narasimhan on how the payments major is leveraging sports sponsorships in India
Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, speaks to Storyboard18 about the company’s accelerated sports marketing strategy.
Mast & Meh: Microsoft, Dream11, Limca, Lay’s, Lumikai, Kotak Life
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Ajit Gurnani appointed as chief business development officer, Publicis Groupe, South Asia
Gurnani takes on this role in addition to his current role as chief growth officer, Publicis Media Services, India wherein he works closely with Tanmay Mohanty, CEO, of Publicis Media Services India.
With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh
Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.
#ShareTheSpotlight: Learn how to ask the right questions, says BACARDI’s Sameeksha Uniyal
Sameeksha Uniyal, senior brand lead, brand BACARDI India & SEA, raises a toast to her journey and her colleague.