brand marketing – Page 401

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.

Indians choosing to spend higher on increased number of multi-cations: Thomas Cook India & SOTC report

Domestic destinations favoured were Kashmir, Himachal and Uttarakhand, Ladakh, North East, Kerala, Andamans, Goa; Bhutan in the Indian subcontinent. (Representative image by Annie Spratt via Unsplash)

Pandemic induced restrictions has increased appreciation for life. 78 percent respondents opted for experience led travel to create memories of a lifetime with deeper exploration and distinctive local elements Vs. regular sightseeing.

PepsiCo-owned Mirinda unveils new visual identity

Mirinda's new visual identity will be rolled out across the leading 20 international markets from May 2023, with many featuring their native languages on the cans. (Image source: PepsiCo)

The visual identity was developed by PepsiCo Design and Innovation “to ignite creativity”. A new global brand platform, ‘There’s no flavour like your flavour’ was also unveiled.

Meta launches #MadeonReels program for brand marketing in India

Meta is also inviting briefs from brands across verticals to be a part of this program.

Uber’s new ‘Resilient Aspirers’ ad campaign fuels Indian dreams

Ride-hailing service Uber recently launched a campaign called ‘Resilient Aspirers’ that celebrates the indomitable spirit of the country. For the campaign, the brand has partnered Indian cricketer T Natarajan.

Uber’s ad campaign featuring cricketer T Natarajan inspires many by highlighting the struggles he went through in life to achieve his dream of playing for the Indian National Cricket Team.

Marketing Mocktail: Friends, family and lovers-brand-user relationships explained

When consumers emotionally connect with a brand, it is based on a chemistry or vibe and not a SWOT analysis of the brand. (Representative Image: Edu Lauton via Unsplash)

The emotional connection of a brand can be assessed based on what type of relationship your consumers have with your brand.

Storyboard18 Exclusive: Dettol and Durex-maker Reckitt Benckiser India calls for media pitch

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

FMCG major Reckitt Benckiser that owns brands like Dettol and Durex has called for a media review, the account size is estimated at Rs 500 crore.

Why nostalgia works in advertising?

Nostalgia marketing can be particularly effective in reaching multiple generations. By tapping into elements of the past that resonate with different age groups, brands can create a sense of shared experience that crosses generational lines. By using nostalgia, brands have created campaigns that connect with both older and younger generations and create a sense of shared experience. (Image source: Parle-G - Parel Products, Coca-Cola - Jonathan Borba via Unsplash, Apple ad - YouTube)

Being powerfully associated with positive effects on consumers’ psychological well-being, the integration of nostalgia in brand marketing increases feelings of social connectedness and divulges a sense of meaning and purpose.

Goafest 2023: Mullen LoweLintas, Wunderman Thompson, McCann make a comeback at the festival

To increase participation and engagement this year, the committee has also launched ‘Goacast’ which is GoaFest’s official podcast. The podcast will offer exclusive interviews and scoops daily from prominent personalities of the industry. (Image sourced via GoaFest website. Created by ChatGPT)

Goafest 2023 will be held on 24th, 25th and 26th May at Grand Hyatt, Bambolim, Goa. The fest will also witness the 54th edition of the ABBY’s.

Weekly Shorts: How brands can tune to ASMR for campaigns

The younger generations tune into ASMR content for entertainment and relaxation from their fast-paced lifestyle. They also use it as a therapy to calm anxiety, especially when the 2020 Covid-19 pandemic increased mental health issues by 25 percent globally. ASMR content provides a sense of calmness and relaxes the nerves giving a similar feeling you get from meditation. (Representative Image: Israel Palacio via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.