Tata Salt commanded 80 percent market share till Captain Cook entered the scene in 1992 and began to threaten its dominance. Lintas was roped in by DCW Homes Products, the brand’s parent company, to come up with a commercial that would make the brand memorable and improve awareness in the market. Storyboard18 got in touch with the creative folks who played a key role in making the advertisement iconic.
Tag: brand marketing
Sara Ali Khan becomes new brand ambassador for PepsiCo’s Kurkure
Sara Ali Khan will be a part of Kurkure’s upcoming advertising campaigns, and will promote the brand across all traditional and digital platforms.
Is it sensible for Tata’s to discontinue brand Vistara?
Vistara, which is deemed one of the most premier airlines in India, will discontinue all its flights after Tata Group’s merger with Air India.
Tata Group’s Air India Transformation: Dropping brand Vistara, roping in design and digital
Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.
Content creators write books to enhance their personal brands
As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.
How Meta plans to integrate generative AI in Instagram, WhatsApp
Mark Zuckerberg explains that they are looking into text-based experiences such as WhatsApp and Messenger chat, images such as “creative Instagram filters and ad formats,” and “video and multi-modal experiences.”
Indian brands to bet big on content creation and workflow improvements in 2023: Adobe
As per Adobe’s 2023 Digital Trends Report, 79 percent of senior Asia Pacific (APAC) executives including 92 percent in India say customer demand for content has significantly increased.
Digital agencies focus on building personal brands of startup founders, corporate leaders
From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.
Mondelez International introduces CoLab, its global start-up accelerator program in India
Mondelez International will support early-stage start-ups to steer consumer-centric innovation in the snacking space.
Ranveer Singh drops Thums Up to become Pepsi’s new brand ambassador
Ranveer Singh joins the likes of Salman Khan and Kannada actor Yash who are currently promoting Pepsi in India.