The tug of war between perceived risk and perceived value.
Tag: brand marketing
“Note” able advertising: Iconic ads of yore that said it with music
For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.
Smriti Mandhana, Mithali Raj knock it out of the park; the duo score high on popularity, likeability: Hansa Research
Smriti Mandhana and Mithali Raj are currently the most likeable and popular female sports personalities in the nation surpassing some of the popular and young male cricketers such as Ishan Kishan, Rishabh Pant and Prithvi Shaw. Storyboard18 brings to you highlights from the Brand Endorser Report by Hansa Research.
JioCinema rolls out IPL 2023 interactive campaign in 11 languages
The campaign promotes the free streaming of the tournament on JioCinema and highlights its unique features such as multi-cam viewing, key moments among others.
HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today
In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.
Why are independent advertising agencies aiming to go public?
An IPO generates immense reach and recall in a country as diverse as India. However, it is a serious business decision and needs to be handled maturely.
Plagiarism charges, credit hogging in adland sour social media timelines
Adland is no stranger to plagiarism and credit hogging. Recently, Ajay Shukla, ECD, Dentsu Creative has been accused of plagiarism by a former colleague, Diwesh Dishu for an idea that was conceptualised by him at his previous agency Publicis
#ShareThe Spotlight: Leap Club’s Ragini Das on making money and an impact, and leaders to spotlight
Ragini Das joins the ‘Share The Spotlight’ movement to talk about her journey, making an impact, making money and empowering others.
How are product folks, marketers and designers using ChatGPT in India?
Given that it’s easy to use, ad-free, not SEO-driven and gives precise answers to queries, initial predictions were that it will replace search engines. In response, search engine giants announced that they will integrate chatbots into their search experience. Google launched its own AI chatbot named BARD. Earlier this week, OpenAI released GPT-4, a new version of the underlying AI technology that powers its viral chatbot.
72 percent Indians love to snack when feeling happy: Godrej report
Delhi tops list of cities who snack more when they are happy. Chennai and Hyderabad ranks second amongst cities who snack more when they are happy. 66 percent of people in Bengaluru snack more when they are happy