As effect of the partnership, Vijay Deverakonda is also a part of Lux Cozi’s latest TVC titled ‘Super Feel’ catered to the audiences in South India
Tag: brand marketing
Tata IPL team Gujarat Titans sign 26 partners ahead of the tournament
Out of the 26 partnerships, 11 partners from 2022 have continued their association with the team, while 15 new partnerships have been signed.
Bite-sized gaming content goes big in India: Brands take notice of growing trend
India’s gaming industry has seen a massive surge in popularity, leading to a growth in bite-sized content.
Nothing’s Carl Pei: India is an important market for Nothing
Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.
#ShareTheSpotlight: Ghazal Alagh puts the spotlight on three women entrepreneurs
A snapshot of business woman and “Mama Shark” Ghazal Alagh’s journey and the women she wants to share her light with.
Onitsuka Tiger announces Rashmika Mandanna as their first ever brand advocate
With her unique minimalistic fashion aesthetics and confidence – Rashmika embodies everything that the brand stands for.
Kinnect wins digital mandate for Blue Star
The account was won following a multi-agency pitch and will be managed out of the Mumbai office. As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.
82 percent of Indian brands still rely heavily on third-party cookies: Adobe
Adobe’s research shows that one in every two respondents (53 percent) agree that the ambiguity over cookie deprecation is causing an overall acceleration in the prioritization for readiness for a cookieless world. Storyboard18 gets the highlights of the report.
Open Internet users touch 600 million in India, advertising yet to scale, report
The study reveals that advertising on the open internet (on OTT/connected TV/online gaming) currently accounts for barely 15 percent of India’s total digital ad spend.
Digital shops, media agencies, influencer marketing platforms bet big on D2C services
From Zoo Media to Wavemaker India to Qoruz, agencies are seeing the need for varied specialised direct-to-consumer services for both legacy and startup brands.