Tag: brand marketing

‘No app will take away jobs’: Adobe’s Duncan Egan on gen AI, reading manuals and going to school with the founder’s son

Adobe's Duncan Egan says, "I also think when a CEO and CMO are in sync, learning from mistakes is much more an easy process. I am a fan of learning from failures. It is important to pause and revaluate things, especially when things are tough. I would rather do less than take up unrealistic tasks and goals. In a CEO and CMO partnership, the ability to think holistically increases. Both keep each other in check and things are in balance."

Duncan Egan, VP of marketing, Asia Pacific & Japan at Adobe, talks about generative AI, why marketers are still heavily relying on cookies, and more.

Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Birmingham Museums Trust via Unsplash)

From whispers in agency corridors and pitch-room chatter to what’s buzzing on clients’ side, we’ve got the overheard and untold stories of the advertising industry and its people. An unexpected crash Turmoil continues at a home-grown social platform. There have been senior exits for a few months. Now, we hear that the multi-deals they made… Continue reading Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Employees turning social media influencers is the next India Inc challenge after moonlighting

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.

ITC’s water conservation initiative aims to ensure water for all

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

ITC has adopted a three-pronged Water Conservation Approach by focusing on water efficiency in its operations, community-based water stewardship programme enabling supply augmentation and water demand management.

Everyone from HR to R&D should do sales, says Adobe India MD Prativa Mohapatra. Find out why

Adobe India's MD, Prativa Mohapatra says, "I will take the liberty and say, everyone right from HR to R&D, should do a sales job. It’s important for everyone to understand what a brand stands for, what they sell. It gives you a lot of clarity and changes your perception about the realities of the business when you meet real consumers."

Adobe India MD Mohapatra shares her thoughts on the India advantage, role of sales and marketing, CEO-CMO partnerships.

Havas Group launches ‘Havas Play’ brand globally

Since inception, the company has completed more than 4 lakh orders and has a customer base of over 2.5 lakhs. (Representative image by Michał Bożek via Unsplash)

Havas Play leverages the unique benefits of Vivendi ownership and delivers a proprietary approach to data and measurement across brand experiences. In India, Havas Sports and Entertainment, Havas Content, and Cake India will combine and rebrand as Havas Play.

Adobe to pay creators using its AI tools; CEO Shantanu Narayen says generative AI is a co-pilot to human ingenuity

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Chairman, president, and chief executive officer of Adobe, Shantanu Narayen, on the company’s vision to engage experience-led growth for brands, enrich creativity through its AI tools.

Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

In a recent Adobe study 88 percent of brands said content demand at least doubled over the last year and two-thirds expect it to grow 5X over the next two years. Adobe is leveraging generative AI to ease this burden with solutions for smarter solutions.

At Adobe Summit 2023, the company debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models. We bring you the highlights.