There is definitely a clear slowdown when it comes to Metaverse-related marketing and an accelerated diversion of focus and funding to next big thing – generative AI.
Tag: brand marketing
Digital adex on IPL surpasses TV: Schbang’s Akshay Gurnani explains how advertisers are benefiting
With more and more people being on-the-go, the app viewing experience has really propelled the total addressable #IPL2023 viewing audiences into the next level.
Rooh Afza: The ruby coloured drink’s brand popularity, evolution and future challenges
Rooh Afza has not only secured a significant position for itself in the market with its sherbet and other product offerings, but it has also established a remarkable example of sailing through the competitive waves by leveraging nostalgia and cultural connection during the holy month of Ramadan.
JioCinema launches TATA IPL fan parks to make digital streaming omnipresent across India
The Fan Parks will be a great family experience to enjoy the sunshine and fresh air along with an array of exciting offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.
WhatsApp’s new ad campaign educates users on online safety
The campaign will highlight ways to enable WhatsApp safety features that come together to offer layers of protection to users as they spend more and more time online in their daily lives.
Lodestar retains PhonePe’s integrated media mandate
PhonePe’s account will continue to be led out of the Lodestar’s Bengaluru office.
How Puma beat Nike, Adidas, and Reebok to top the revenues charts
Puma India has achieved 145 percent growth in the last two years and a revenue of Rs 2980 crore in calendar year 2022, surpassing the combined revenues of Nike, Adidas, and Reebok in the country.
JioCinema viewership touches 2.2 Crore during CSK’s match against Rajasthan Royals
JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr. This followed a robust first weekend which amassed 147 Cr.
#TBH: Influencer business must iron out flaws in the ecosystem
Why the sector needs rigorous monitoring is because social media stars peddling products through their content wield more power over their followers. Depending on their qualifications, credentials, popularity, and level of audience engagement, influencers have an impact on consumer behaviour.
India’s five edtech unicorns spend over Rs 2,250 cr on advertising; Rs 5,500 cr on employees in FY22
Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.