Tag: brand marketing

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

LGBTQIA influencers talk about how brands can involve queer people from a diverse spectrum and help to raise the status of the queer community in the country (Left to Right: Patruni Sastry with their wife, Anwesh Sahoo and Durga Gawde)

LGBTQIA influencers like Durga Gawde, Anwesh Sahoo and Patruni Sastry are seeking acknowledgement, accountability and actual change instead of performative action from brands.

Wieden & Kennedy India to handle Jio True 5G’s marketing duties

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.

MIB issues clarification; 26 percent FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

MIB clarified “that when an OTT platform is hosting digital feed of a TV news channel granted permission under the extant Uplinking & Downlinking Guidelines, only as a medium and makes it available to its subscribers/users, such a OTT platform is not covered under the 26% FDI rule.”

P&G India’s brand Whisper goes beyond advertising to talk about periods

Started in 2020, #KeepGirlsInSchool is an extension of what Whisper has been doing for the last three decades at the ground level through menstrual education in schools. (Image - A still from the brand's new ad film)

The feminine care brand has unveiled a new thought-provoking film titled ‘The Missing Chapter’ as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. Here’s what went behind the making of the campaign.

We see our role in the (meats) category as Amul’s role in the milk category: Santosh Hegde, Licious

The ad features The Great Khali in a foodie avatar.

The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Innovation and technological transformation will be the name of the game. Utilizing technology in the right way to focus on customer delight will be the key to success.

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.