Tag: brand marketing

Influencers’ influence waning? GenZ listen to friends over social media influencers

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gen Z consumers are 50 percent more likely to take their friends’ recommendation over an influencer or a celebrity while making a purchase decision, revealed a study from Yuvaa.

Johnson Controls-Hitachi appoints Sanjay Sudhakaran as managing director, India and South Asia

Sanjay Sudhakaran previously worked for United Technologies as managing director, buildings and industrial solutions and for Otis Elevator as senior director, Asia Pacific, mergers and acquisitions, sales and marketing before joining Schneider Electric in 2019.

Sanjay Sudhakaran will succeed Gurmeet Singh, who stepped down as chairman and managing director on June 30.

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

The ad film shows the woman in an art gallery where every single portrait is of a thin woman. The audience can also see the plus-sized woman in a gym, where she has got the confidence to flirt with a boy.

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.

Global beauty giants turn their gaze to India’s booming hair and skin market

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

Unilever intends to increase its involvement in the Indian beauty and personal care market, the company said on June 6. This move will drive competition for the domestic brands as India becomes a hotspot in the hair and skin segment.

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes