Tag: brand marketing

Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra

Talented agency collaborated with Priyesh Trivedi to create a billboard campaign incorporating the best of both worlds–Adarsh Balak and fashion. The billboards stand tall across the streets of Mumbai until the 10th of June.

For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.

Flipkart joins list of brands that advertised in NYC’s Times Square

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.

MullenLowe rebrands its identity; introduces a fluid octopus as its logo

Though coloured versions were tested, black and white emerged as the ultimate choice. The logo was initially meant to represent the agency's US branch. However, once it was shared with global leads, they decided to have it represent the agency globally. (Image source: MullenLowe Global)

The logo used to be a ‘Challenger Octopus’ with boxing gloves and had gone out of style, as per the agency. Hence, a new octopus, fluid in its description takes its place which represents breaking free from the corporate-agency world.

DS Group acquires The Good Stuff

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

It is a strategic move to grow and strengthen the Group’s confectionery portfolio, whilst widening its distribution reach across grocery and other retail outlets.

Unilever’s Nitin Paranjpe says all over €100k ad productions to include one person with a disability in crew

Unilever has launched a ‘Believe in Talent’ campaign as a part of their 'Act 2 Unstereotype Initiative’ which aims to eliminate stereotypes from the advertising and marketing world. (Image sourced via HUL website)

Nitin Paranjpe, chief people and transformation officer at Unilever shared that the company has taken a step in the right direction to create an inclusive community for all.

The Bournvita brand story: From creating iconic ads to battling unexpected controversy

Over the years, advertising concepts have seen an evolution in Bournvita’s journey. Right from the ads touching upon the product ingredients to the commercials highlighting a sense of purpose, Bournvita has come a long way. (Stills from the ads)

Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.

Watch HDFC Bank’s Ravi Santhanam’s hot take on AI

Ravi Santhanam and his team have started trialling and testing out how new AI tools and applications can help the banking sector. Santhanam opines that it can do a phenomenal job on communication.

Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.

Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Narasimhan stated, "India is fascinating. You can’t average India—it’s like averaging the depth of a river. So we design for cohorts across the pyramid. At the bottom of the pyramid, we have ₹10 packs—affordable but still scientifically backed and in recyclable tubes. Sustainability is non-negotiable. At the top end, we offer products for gum care and whitening. The core principle—quality and sustainability—remains consistent."

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

Top creative and media agency heads on how AI will impact the advertising biz

Ajay Gupte, CEO-South Asia of Wavemaker (left), Shashi Sinha, CEO, of IPG Mediabrands (top left), Josy Paul, chairman and chief creative officer, BBDO India (bottom left), Anusha Shetty, chairperson and group CEO, Grey Group (bottom right), Prasanth Kumar, CEO, GroupM Media (top right)

Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.