In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.
Tag: brand marketing
“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill
According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.
Publicis Groupe’s Anupriya Acharya on India business, IPL, and more
In an interview with Storyboard18, Anupriya Acharya, CEO, Publicis Groupe, South Asia, said that all categories related to domestic consumption is doing well for the network in India.
Tinder’s Melissa Hobley on Gen Z and new-age dating trends
Melissa Hobley, global CMO, Tinder shares her thoughts on Gen Z dating techniques and other trends to watch out for in 2023.
Beyond Rainbow: Navigating brands’ inclusive engagement with Pride
The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.
Creativeland Asia Network launches Creativeland Studios: acquires 62% majority stake in London-based Creators Inc.
CLAN has launched Creativeland Studios to focus on the growth of its long and short-format cinema and tv content offering – focussing on creating, producing and distributing films, documentaries, television series and audio content.
Over 95% marketing professionals believe Generative AI will enhance creativity: Adobe
According to Adobe’s Future of Digital Experiences Report, marketing and customer experience professionals are even more optimistic regarding emerging generative AI technologies – nine out of ten respondents anticipate generative AI will help increase their work product quality and volume (95%), enhance their creativity (96%), and help reach more of the right customers (96%).
Future of Snapchat will be shaped by key markets such as Japan, India & Australia, says Ajit Mohan
Snap, one of the world’s leading tech companies, has set its sights on India as part of its aggressive growth strategy. Ajit Mohan, President for Asia Pacific at Snap Inc, revealed in an interview with Delshad Irani, the editor of Storyboard18, that the future of Snapchat will be shaped by key markets such as Japan, India, and Australia.
JioCinema sets new world record with 3.21 Crore peak concurrency during TATA IPL 2023 final
Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.
Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business
On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.