Tag: brand marketing

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

See a huge future for fantasy sports in India with 5G rollout: FIFS’ Joy Bhattacharjya

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS) says the Online Skill Gaming industry forms a key part of India’s high potential AVGC industry, and is already attracting a large portion of FDI, which is expected to rise exponentially in the next three years.

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS), on the growth and impact of fantasy sports in smaller towns and the need for well-defined industry guidelines.

How Aditya Birla Group is empowering retail investors

With the influx of investors and emphasis on sustainable wealth creation increasing, Aditya Birla Group (ABG) saw an opportunity to further help retail investors, empowering the community with the right tools. (Representational image via Unsplash)

Aditya Birla Group and Moneycontrol Pro came together to equip investors with the right tools in their wealth creation journey.

Decoding the evolution of typography in the brand universe

People buy into the brand not just for its product or services but also for its experience. Brands must create a beautiful experience for the customers, and one good way to do that is through clear, legible, and appropriate typography.(Representational image via Unsplash)

An explainer on the science and art behind typography.

Goal! Goal! Goal!: How brands can score (big) at the FIFA World Cup

Advertisers look to tap FIFA World Cup 2022 buzz in India. (Representational image via Unsplash)

As live sports events resume, advertisers are looking to reconnect with fans leveraging big scale tournaments. With increased enthusiasm and a loyal set of football fans, brands are chalking out plans as football viewership continues to increase.

Amitabh Bachchan in Ads: Journey of Big B, the Biggest Brand Ambassador ever

The badshah of brand endorsements, Amitabh Bachchan has been the face of brands as varied as Cadbury’s Dairy Milk, Navratna Oil, Dr. Fixit, Gujarat Tourism, Mankind, Pepsi, Rin, Ghari Detergent, upGrad, Flipkart, Tata Sky, Cycle Agarbatti, FirstCry, Tanishq and Kalyan Jewellers. He's pictured here in a new Dabur Red ad.

Amitabh Bachchan has appeared in hundreds of ads over his career. As he turns 80, we take a look back at his journey as a brand ambassador.

Influencer agencies groom gaming creators as demand soars

With professional gamers and content creators attracting millions of followers on YouTube and Instagram, marketing agencies are trying to groom them, develop their brand and pitch them to companies. (Image: Top gamers - Lokesh Gamer, Rawknee, Techno Gamerz and Mythpat)

‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’