brand marketing – Page 376

Al Ries, known as the father of ‘positioning’, dies at 95

Al Ries entered the advertising scene in the early 1970s along with American advertising executive Jack Trout with the radical concept of positioning. It emphasised that marketers must fix a place for the brand in the consumer’s mind rather than centering their focus on brand benefits. (Image source: Ries.com)

Al Ries is recognised as a “positioning pioneer” and is credited with establishing one of marketing’s most powerful principles.

Metaverse valued at 1.2 billion dollars, gets only 38 active users in 24 hours: Report

The metaverse is still vexed by the disproportionality between large market values and a low number of actual users

Metaverse is popular with marketers but doesn’t seem to attract enough users, making it hard to justify the hype and sky-high valuations

Broadcasters ramp up spending on landing pages to drive recall and reach

The expenditure on publicity in 2023-24 has been Rs 43.16 crore as on July 13, 2023, Thakur said. The total expenditure since 2018-19 on publicity amounts to Rs 3,100.42 crore. (Image via Unsplash)

Experts call the purchase of landing pages a bona fide marketing activity.

This is the Indian decade. I would also say it’s the start of the Indian age: Mark Schneider, Nestle CEO

Schneider said, "You see a lot of the underlying strengths of this country coming to the forefront now... you see tremendous growth and momentum. We want to participate in that. We are deeply ingrained in the social fabric of this country. So I think we stand to benefit from that momentum quite well." (Illustration by Suneesh)

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. In recent years, Nestle has been dialing up its growth strategies and sustainability efforts to address the many challenges it faces today. In a wide-ranging exclusive interview with Storyboard18’s Delshad Irani, Mark Schneider, CEO of Nestle, told us how the company is future-proofing its brands and business, and focusing on the new bottom-line – People Planet Profits.

Hero MotoCorp’s VIDA V1 executes its maiden ad campaign with Wieden+Kennedy India

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

The EV scooter has released tongue-in-cheek print ads, and an outdoor innovation at Gurugram’s CyberHub.

Indians are more likely to stick to the same cell phone brand while upgrading: Report

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18 and over in 18 markets with sample sizes varying between 507 and 2004 for each market.

A third of Indians are likely to upgrade their cell phones with the same brand, as per the latest survey from YouGov

Matrimony.com launches Techiematrimony for IT and software professionals to find a match

Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.

Matrimony.com has launched Techiematrimony, an exclusive matchmaking portal for IT, software and technology professionals after having a very successful run in helping lakhs of IT professionals fins a life partner in the last 22 years.

Tag: brand marketing