Access to the TATA IPL Fan Park is free of cost. The fan park had a wide variety of offerings for people of all ages, including a dedicated family zone, kids zone, food & beverages, and the JioCinema experience zone.
Tag: brand marketing
Global market witnesses entry of 1 billion new online shoppers strengthening digital commerce: Accenture study
Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies
Kartik Mohindra, CMO, Pernod Ricard India on innovation of the existing portfolio of brands
In an exclusive interview with Storyboard18, Kartik Mohindra, chief marketing officer, Pernod Ricard India talks about the brands plans to continue its premiumisation drive, introduction of premium global innovation and focus on consumer experiences.
Talent bleed: Ad agencies are losing people. But where are they going?
New-age companies, streamers and EV companies are scooping up talent from both mainline and digital ad agencies. What’s on offer are better pay packages, work-life balance and better growth opportunities.
Do physical brand stores stand a chance in a hyper-digital world?
Every day millions across the world shop online and our phygital existence has changed everything. But do not underestimate the power of brand stores. Here’s why.
How Appographic targeting plays an important role in maximising brand reach
Appographic targeting focuses on users’ app interests and types of app that better helps marketers to identify the audience of their needs and wants.
Akshay Kumar: I’ve been wearing athleisure when people didn’t know what athleisure is
Akshay Kumar launches flagship store after introducing his athleisure-wear brand Force IX earlier this year. Plans to expand to ten stores by the end 2023. Storyboard18 caught up with Kumar on the sidelines of the store launch.
Throwback: Raymond’s journey to ‘The Complete Man’
Raymond’s advertising is a great example of using self-concept in building a brand. The advertisements showed the quiet confidence of a man who wore Raymond’s. He embodied the very aspects of being a good human.
Godrej Consumer Products acquires Raymond’s FMCG business
As per Sudhir Sitapati, managing director and chief executive officer of GCPL, “Raymond is a leading player in the deodorants and sexual wellness categories with brands like Park Avenue and KamaSutra. This acquisition allows us to complement our business portfolio and growth strategy with under-penetrated categories that offer a long runway of growth.”
Simply Speaking: The incessant whirlpool of internet as brand medium
Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.