On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.
Tag: brand marketing
Tata Consultancy Services most valuable Indian brand: Interbrand
The top ten brands in the table have achieved remarkable scores across three of Interbrand’s brand strength factors: trust, distinctiveness and empathy.
BGMI’s second innings: 130 million downloads before ban, experts predict greater success
BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.
Yes Bank unveils refreshed brand identity
The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.
ASCI refreshes advertising guidelines for the education sector
The new advertising guidelines focuses on students’ mental health and physical well-being.
Vocal for local: Tips for brands on local targeting
Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.
News18 India beats Aaj Tak comprehensively
The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.
JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU
This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.
Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India
JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.
Bollywood actor Tiger Shroff invests in Revenant Esports
Through this latest funding, Revenant Esports plans to strengthen their Esports rosters, content creators and bootcamp infrastructure.