Tag: brand marketing

Pepsi’s new ad featuring Samantha Ruth Prabhu breaks gender stereotypes

This spot also breaks gender stereotypes challenging how women are perceived in a societal set-up. Pepsi ad follows the evolved female portrayal in advertising which brands such as Tanishq, Ariel 'Share the load' and Fastrack have been highlighting. (Stills from the ad)

Pepsi’s new campaign aims to inspire every woman to own their life with unwavering self-confidence, authenticity, and mettle.

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.

Finfluencers get paid Rs5 lakh per post, celebrity status; But brands, finfluencers and consumers should be wary

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

Finfluencers have become extremely popular with millennials and Gen-Z. However, while brands put their faith in them for marketing, should consumers do the same too?

Viacom18 and Warner Bros. Discovery announce exclusive content partnership for India

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Spanning thousands of hours of some of the best and most popular series and movies from around the world, the agreement sees Viacom18 offer an unmatched content slate to its users in India across linear channels and the JioCinema streaming service.

Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses

Since inception, the company has completed more than 4 lakh orders and has a customer base of over 2.5 lakhs. (Representative image by Michał Bożek via Unsplash)

All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.

9 in 10 Indian SMB marketers are spending on AI and automation: LinkedIn

Forty one percent SMBs are implementing new creative solutions or technology in their marketing strategy moving forward due to the economic downturn or changing budgets, it’s clear that there is an appetite to explore new ways to connect with customers. (Representative image: Kelly Sikkema via Unsplash)

As per the research conducted by the professional network LinkedIn, some of the top priorities of businesses are to expand their customer base by 44 percent, increase business revenue and market share by 43 percent and build brand loyalty by 36 percent.

Bournvita row: NCPCR asks Bournvita to remove ‘misleading ads’

Bournvita claims that the video put out by the influencer has created panic and anxiety and questions the trust that consumers have bestowed on brands like Bournvita. (Stills from ads)

The development comes days after a recent video made by an influencer claimed that the health drink contains high percentage of sugar and contents that may cause harmful impact to the health of children.

Cannes Lions announces 2023 shortlist Jury

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

The shortlist comprises of 197 experts from across 58 markets, representing the global industry’s leading talent from a diverse range of disciplines.

KFC or McDonald’s can’t pay me enough to advertise them: Dancer and influencer Rukmini Vijayakumar

Rukmini Vijayakumar shares that her philosophy on brand partnerships is simple—if she personally uses the product or brand, only then will she endorse it. Brands often like to creatively collaborate with her.

With over 1.5 million followers across Instagram, Facebook and YouTube, Vijayakumar has worked with Taneira, Tanishq, Samsonite, Pond’s, Kérastase India and Tata Cliq Luxury, among others.