brand marketing – Page 377

Budget 2023: Retail sector to benefit from push towards local manufacturing

Custom duty exemptions will also be provided for the manufacturing of lithium-ion batteries for another year. This will help drive the broadening of the local component ecosystem and increase domestic value-addition. (Representative Image: Jason Leung via Unsplash)

From rejig in custom duties on various commodities to focus on emerging AI technology, FM’s focus has been on making India a manufacturing hub.

Budget 2023 is for the aam aadmi but will it spur consumption?

The tax exemption is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, said analysts. (Representative Image: Ayaneshu Bhardwaj via Unsplash)

Budget 2023-24: The tax exemptions is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, analysts say.

Budget 2023: FM announces reduction in customs duty; smartphones, TV sets to get cheaper

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The basic customs duty rate has been reduced from 21 percent to 13 percent other than textiles, making a host of articles cheaper. Cigarettes to become costlier.

Budget 2023: What’s in it for Gen Z?

The Finance minister also had an announcement for kids and adolescents during her Budget presentation. Nirmala Sitharaman declared the setting up of a national digital library for children and adolescents for facilitating the availability of quality books across the country. (Representative Image: "My Life Through A Lens" via Unsplash)

Here’s a break-up of what the Budget 2023 holds for the youth in the country.

Union Budget 2023: Hotel stocks cheer push for tourism sector

The push will likely support the recovery for hotel companies hit hard by the coronavirus pandemic. (Representative Image: Recyclops Ss via Unsplash)

Sitharaman said tourism will be promoted on mission mode with the help of states as well as public-private partnership.

Anupam Mittal: Founder, Shark, reel superhero, King of Bling, influencer, creator

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Shark Tank judge Anupam Mittal seems to have comfortably accepted and settled into his role as a founder, content creator and influencer and more. He seems to be enjoying it too.

Campari Group’s Thomas Mayr: Consumers of fine spirits are getting younger

The Indian consumer loves to experience the finer things in life, says Campari Group’s Thomas Mayr

Campari Group is doubling investments in India and expanding its brand portfolio, introducing at least seven new brands in the country.

Reliance Consumer inks partnership with SriLankan biscuit brand Maliban

Maliban, a heritage brand and household name in Sri Lanka, manufactures food items including biscuits, crackers, cookies and wafers. In addition, the company has reach over 35 countries across 5 continents, Reliance Retail added. (Representative Image: Thea Hdc via Unsplash)

With this partnership, Reliance and Maliban will “develop unique value propositions that will strengthen Reliance Consumer Products Limited (RCPL) portfolio in the biscuit segment,” the company said in a statement.

Clutter Breakers: boAt’s interactive print ad spotlights ‘Make in India’ story

boAt’s campaign not only promotes the 'Make in India' initiative but also spotlights India as an efficient manufacturing hub globally.

boAt’s new ad celebrates its milestone of manufacturing 1 crore products in India.

Is Jimny’s new ad a beginning of new-age storytelling for Maruti Suzuki?

The automaker had in October reported its highest-ever monthly sales at 1,99,217 units, a 19 per cent year-on-year growth. The country's largest carmaker had dispatched 1,67,520 units in October 2022.

Shashank Srivastava, senior executive director at Maruti Suzuki India on the genesis of the new Jimny campaign and the auto major’s push into the SUV segment.