Tag: brand marketing

Mumbai’s Apple Store: A look at the store from a retail design lens

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

Through its new in-store experience, Apple plans to deepen its routes in India’s budding retail industry thus paving a path for other brands to revolutionise their retail experiences.

How TCS is empowering artisans with creative technology

For decades, customers have travelled near and far to the small villages and towns, where they could buy directly from the artisans, whose skills have been passed down from generation to generation. But today, customers can buy less expensive, machine-made sarees from nearby stores or even right in their homes from online sites and marketplaces. (Representative image by Akhil Pawar via Unsplash)

TCS has created Bridgital Loom, a solution that blends state-of-the-art technology and creativity. The aim is to revitalize India’s handloom industry by flipping its current design-weave-sell model where weavers weave sarees before any orders are placed.

4-year-old docu on junk food and disparities between India and global markets gets attention online

The documentary deep dives into the fast-food industry chain speaking to chefs, store managers and the end consumers to understand how the industry works. (Representative image by Sofia Cangiano via Unsplash)

‘Global Junk Food’ is an hour-long video first released in 2018 focussing on how fast-food chains are operating across various parts of the world. The video is being shared again on social platforms.

Nestlé India records highest growth in a quarter in the last decade; total sales Rs 4,808 cr in Q1 2023

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

Nestle India clocked double digit growth across all product groups in the last four quarters.

The power of collaboration: How including media planning in briefs can improve RoI

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

Without proper alignment between the creative campaign and media plan, the chances of failure are high. Traditionally, media planning and buying were relatively straightforward, but with the increase in segmented media, it is no longer the case.​

Marketing Mocktail: Brand as a person – brand anatomy explained

People relate to brands in the same way they relate to other people, in terms of their connections and relationships with brands. (Representative Image: Karla Hernandez via Unsplash)

The ‘Human Analogy Canvas’ articulates the key components of a brand’s anatomy in relation to a human being to make it simple, succinct and cohesive.

Beware of finfluencers: FM Nirmala Sitharaman warns about finfluencers and Ponzi schemes, urges consumers to be wary

In the letter, Chandra alleged that hasty steps are being taken in the merger process and the SEBI investigations do not bother him as much as the timing of the new notice. (Image via Twitter)

FM Nirmala Sitharaman on Sunday, spoke about Ponzi schemes and influencers and how consumers should be wary of both.

Celebrity endorsements and IPL: Influencers do not have the credibility that celebrities do

Celebrities from the worlds of cinema and cricket can command endorsement fees ranging from Rs1 crore to Rs10 crore, according to industry sources. Virat Kohli reportedly charges around Rs5-6 crore per day, and his fees can go up even further when he appears alongside his celebrity partner, Anushka Sharma, in ads for brands like Hero MotoCorp, toothsi, and Puma. (Image source: Twitter handles: @TeamVirat, @deepikapadukone, @DhoniGallery, @AnushkaSharma)

As IPL season heats up, brands are turning to celebrities like Virat Kohli, Hardik Pandya, Aamir Khan for endorsements. But the question remains. Is it worth it?