brand marketing – Page 378

Weekly Shorts: 5 unique 4th of July influencer marketing campaigns by brands

The 4th of July is indeed an important event for American families. But it is an equally essential marketing opportunity for brands to establish an emotional connection with customers. (Representative Image: Hugo Ruiz via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Storyboard18 Exclusive: Ex-Meesho brand head Luckee R. Saini launches The Growth Collective

The Growth Collective business model will include fixed fees or a retainer model, but it is also looking to pick up equity in companies and build them from the ground up.

The Growth Collective has worked with a variety of startup clients, including Bengaluru-based fintech startup CheQ, Y Combinator-backed healthtech startup Kindly, and smart price comparison app PrizWiz.

What’s it like to be a first-timer at the Oscars of advertising?

Day 4 takes India’s total tally to 14.

From baguettes and croissants to high fashion and advertising marvels. Raghav Swamy, associate vice president – strategy, Leo Burnett India shares his first experience of the Cannes Lions International Festival of Creativity.

InMobi announces global sustainability commitment with Science-Based Targets Initiative (SBTi)

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

In addition to annual participation in Givsly’s Season Without Swag, a campaign to replace material gifts with nonprofit donations during the holiday season, InMobi will share the stage with Givsly at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.

Mars Wrigley’s Varun Kandhari decodes consumer trends, rural market demands, and more

Varun Kandhari of Mars Wrigley explains, "A better measure of personalisation is having an addressable content which is specific to the medium. Gone are the days when there would be one content and some versions of those content would be replicated on different mediums. Now, I think the true personalisation or addressable media would mean that you have content which is specific to the medium you are choosing."

Varun Kandhari, director, marketing and customer marketing, Mars Wrigley says India is a key market for the confectionery giant. He says that the new campaign for Galaxy will take it further to a wider audience with the association of Kiara Advani as the brand ambassador.

Storyboard18 at Cannes Lions: Vidhya Srinivasan of Google on how technology is upending advertising

While AI does raise the baseline for creative output, Srinivasan firmly believes that creativity remains a human endeavor. particularly in terms of differentiating brands. (Image by @AroscopOfficial via Twitter)

Vidhya Srinivasan, vice president and general manager of advertising, Google discusses how AI is a big productivity tool and how marketers can leverage it.

Storyboard18 at Cannes Lions: IPG’s Philippe Krakowsky on AI’s transformative potential in the A&M industry

Philippe Krakowsky, CEO, Interpublic Group (Image sourced via IPG website)

Generative AI’s rapid scaling creates curiosity, anxiety, and transformative potential in the media and advertising industry. Interpublic Group’s CEO Philippe Krakowsky emphasises the combination of human expertise with AI, driving efficiency, freeing up time for client interaction, and elevating marketing strategies.

Tag: brand marketing