brand marketing – Page 378

Nestle Global CEO Interview: Mark Schneider says, ‘It’s the start of the Indian age’

Nestle CEO, Mark Schneider in conversation with Storyboard18's Delshad Irani about how Nestle is future-proofing its brands and business, and focusing on the new bottom-line - People, Planet, Profits.

Mark Schneider, CEO of Nestle, shares that he is bullish on India, in an exclusive interview. Nestle plans to invest Rs 5000 crore in India by 2025.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Coca-Cola’s new experience platform: Find out what’s cooking at Coke

Coke Is Cooking, is Coca-Cola's new global meals platform which kicks off in Kolkata, India. (Representational image via Unsplash)

Arnab Roy of Coca-Cola India on the brand’s newly launched global meals platform ‘Coke Is Cooking’.

CXO Moves: Meta, Havas, Unilever, McDonald’s, Zenith, MediaCom, Hero Motocorp

Meta elevates Arun Srinivasan, Wieden+Kennedy India gets a new business head, and Havas Worldwide India continues to strengthen its leadership team. (Representational image via Unsplash)

Key executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.

Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!

It is fundamentally important that we aim at emotional responses geared to build habit rather than love. (Representational image: Nihal Demirci Erenay via Unsplash)

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.

The big break-up: What happens when influencer couples split?

Signing individual contracts is one way to prevent heartbreak from breaking deals. (Representational image: Dollar Gill via Unsplash)

Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?

Why are Indian brands advertising in NYC’s Times Square?

Nasdaq billboard at Times Square, NYC

Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

Mast & Meh – The best and worst ads this week

The Glitch's new ad campaign for TTK Love Depot - #PleasureIsAllYours - hits the right spot with its well-crafted messaging. (Image: A still from the ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.

Leaders of the future have to be outstanding human beings: Nestle MD

Suresh Narayanan, MD of Nestle

Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.