Tag: brand marketing

Tupperware’s party may be over. Here’s why

During the Covid period, Tupperware saw an uptick in its sales and this may have dulled the company into believing that happy days were back. What they probably did not understand was that Covid had made people seek out safe places to go to and stay at home more often than not. This created a demand for more Tupperware-type products and the Tea Parties were popular again (Representational image by Arash Payam via Unsplash)

Brownie Wise, who was a housewife based in Florida, was a top seller of Tupperware. The founder of the brand made her head of marketing. She then evangelized the idea of ‘party plan marketing’. This idea built Tupperware into one of the most successful companies and Tupperware parties became part of American popular culture. However, the brand is currently facing an existential challenge. The big question our writer asks is, how long will the party last? 

Indian content creators seek accreditation from government for improved industry ecosystem

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gambling and betting ads and promotions and using children in content creation are areas of influencer marketing under the Government’s scanner.

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

After the commercial’s release, it received critical and commercial acclaim, and KB 10 was sold in millions in the first year of its launch. It changed the whole landscape of the photography market, distanced it from being an expert’s domain and made it available to the average user. (Still from the ad)

O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.

P&G Shiksha launches new campaign to bridge invisible learning gap

The campaign was launched with a panel discussion in Mumbai with leaders from diverse walks of life including Girish Kalyanaraman, vice president – brand operations, P&G India; Ritesh Agarwal, assistant vice president, educational initiatives; and Sagar Singh, faculty mathematics, gov. high school Banah Ki Ser, Sirmour (HP). It was moderated by Priyanka Khanna, author and former journalist.

The film reveals the problem of ‘invisible gaps and the impact they have on a child’s confidence and potential growth. It then goes on to highlight how the right kind of support and interventions, like that being driven by P&G Shiksha, can play a pivotal role in bridging these learning gaps.

Tata Motors overtakes Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India

To mark the occasion, a 6,500-km expedition was launched from the Lonavala naval base in Maharashtra. A total of 45 Navy officials will participate in the journey in five vehicles, including three of Maruti Suzuki’s true-blue off-roader Jimny and two flagship Grand Vitara All Grip SUVs. (Image via Twitter @tatamotors)

For the brand ranking, brands were ranked based on their ‘Index’ score. This metric uses an average across brand overall health, including general impression, satisfaction, quality, corporate reputation, value and recommendation.​

Influencers dumping brands: Should marketers be worried about ‘deinfluencing’?

“Deinfluencing” could be considered another form of “influencing”, based on the foundation of authenticity and transparency. It gives content creators the opportunity to recommend products that they enjoyed using, which are also easily accessible to larger population.

Deinfluencing could be considered another form of “influencing”, based on the foundation of authenticity and transparency. But what can brands do when they get dumped?

HSBC India signs Virat Kohli as brand influencer

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

Virat Kohli’s disciplined approach and commitment to his craft converges with HSBC India’s standing as a trusted and dependable financial partner to make this a winning partnership, said the company.

How Nestle sponsored Hum Log and changed the TV advertising landscape in India

Pradeep Pant said, "During that period, sponsored programmes did not exist. Shobha Doctor, producer of Hum Log, approached Nestle. We saw the pilot episode of the show.Nestle had the courage and foresight to back up the show. The marketers were very excited about it and we got support from the seniors. We went ahead and sponsored Hum Log." (Stills from Hum Log episode 1 on YouTube)

Pradeep Pant, who was the advertising manager of Nestle India in the 1980s, opened up on the launch campaign of Nestle’s Maggi, its advertising and marketing strategies, sponsoring the acclaimed Doordarshan show Hum Log.

Wunderman Thompson launches Inspired B2B initiative to strengthen global B2B offerings

A recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 - 30 billion. (Representational image by ian dooley via Unsplash)

The Inspired B2B Assessment Score helps brands identify the impact their B2B strategy and operations are having across every part of their business and understand where to prioritise efforts to better drive growth.