Brownie Wise, who was a housewife based in Florida, was a top seller of Tupperware. The founder of the brand made her head of marketing. She then evangelized the idea of ‘party plan marketing’. This idea built Tupperware into one of the most successful companies and Tupperware parties became part of American popular culture. However, the brand is currently facing an existential challenge. The big question our writer asks is, how long will the party last?
Tag: brand marketing
Mast & Meh: Swiggy, Titan Raga, P&G Shiksha, Cadbury Dairy Milk
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Indian content creators seek accreditation from government for improved industry ecosystem
Gambling and betting ads and promotions and using children in content creation are areas of influencer marketing under the Government’s scanner.
O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association
O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.
P&G Shiksha launches new campaign to bridge invisible learning gap
The film reveals the problem of ‘invisible gaps and the impact they have on a child’s confidence and potential growth. It then goes on to highlight how the right kind of support and interventions, like that being driven by P&G Shiksha, can play a pivotal role in bridging these learning gaps.
Tata Motors overtakes Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
For the brand ranking, brands were ranked based on their ‘Index’ score. This metric uses an average across brand overall health, including general impression, satisfaction, quality, corporate reputation, value and recommendation.
Influencers dumping brands: Should marketers be worried about ‘deinfluencing’?
Deinfluencing could be considered another form of “influencing”, based on the foundation of authenticity and transparency. But what can brands do when they get dumped?
HSBC India signs Virat Kohli as brand influencer
Virat Kohli’s disciplined approach and commitment to his craft converges with HSBC India’s standing as a trusted and dependable financial partner to make this a winning partnership, said the company.
How Nestle sponsored Hum Log and changed the TV advertising landscape in India
Pradeep Pant, who was the advertising manager of Nestle India in the 1980s, opened up on the launch campaign of Nestle’s Maggi, its advertising and marketing strategies, sponsoring the acclaimed Doordarshan show Hum Log.
Wunderman Thompson launches Inspired B2B initiative to strengthen global B2B offerings
The Inspired B2B Assessment Score helps brands identify the impact their B2B strategy and operations are having across every part of their business and understand where to prioritise efforts to better drive growth.