brand marketing – Page 379

Sylvester daCunha, the man behind the iconic Amul Girl passes away

Sylvester daCunha, founder and chairman, Da Cunha Communications (Image sourced via Twitter - @AMUL)

daCunha visualised a key symbol for Amul which could be positioned among the mothers and children. And, that is how the Amul Girl was born.

AI AI AI: What to expect from Cannes Lions 2023

The total number of shortlists for India has now gone up to 38.

Find out what’s in store at the Cannes Lions International Festival of Creativity.

Patanjali Foods wants to be one of top 2 FMCG companies in a few years

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

Emphasising on not wishing ill for anyone, Ramdev said Patanjali has has left all MNCs behind, except Unilever. He said the company has reached 200 crore people across 200 countries.

Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud

Malik also observes while marketers are always under pressure to generate return on investments (RoI), today even creative agencies are under pressure to generate creative RoI.

Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.

India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim

The ‘ItsAMood campaign’ campaign showcases local culture in various Indian cities through TV commercials, digital platforms, influencer collaborations and experiential events. By leveraging ATL (above the line) media, including TV, cinema and out-of-home advertising, Bacardi aims to reach a wide audience and celebrate the unique moments that resonate with consumers. (Stills from the ad)

On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.

Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns

Indian agencies as per the current tally, have picked up a total of four Lions at the ongoing festival.

Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

India has managed to bag a total of 15 more shortlists.

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).

Microsoft could have closed the $69 billion Activision deal today. But that didn’t happen.

Calvin Klein in defence of their advertisement, stated that it was similar to the ads they've released in the UK for many years. (Representational image by Joshua Hoehne via Unsplash)

Microsoft has been constantly trying to win the approval of world governments to allow the acquisition deal to go through.

Seven graphics to read from the Global DEI Census

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion.