Gone are the days when brand advertising just meant highlighting the features or attributes of a product. Today, brands are strongly aligning their communication strategies with a cause. With the proliferation and the growing popularity of social media, the medium has played its part in brands strongly associating with a cause.
Tag: brand marketing
Online retail in Indian garners $60B GMV in FY23; Flipkart Group maintains market share: Redseer
Ads monetisation contributed $1.2 billion in revenue for Indian e-tailers in FY23, according to Redseer’s new report.
Krafton’s BGMI makes a comeback in India 10 months after suspension
BGMI becomes the first app among the 300 plus previously banned apps to stage a comeback in the country.
Brands in the news for their trade secrets
Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. Critics feel trade secrets and conspiracies are nothing but marketing schemes by brands.
Indian Ocean on making and releasing music in the streaming era, reels, creators and more
Popular Indian folk fusion band Indian Ocean is adapting to new platforms and exploring new ways to distribute and market music, from collaborations with creators and animated music videos to making reels.
Mondelez International appoints Samir Jain as president, India
Samir Jain joins Mondelez International from Bunge India, where he led the business as managing director for the last 10 years.
Marketing Mocktail: Sight to Insight – consumer insights explained
If brand marketing is the business of ideas, then consumer insights are the illuminating force behind them. Unfortunately, marketers use the word ‘insight’ loosely. Everything from data to research findings to general observations are termed as insights.
HomeLane chooses 22Feet Tribal Worldwide for its digital and production mandate
The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.
Simply Speaking: Velvet rope – the tightrope between longing and belonging
Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.
Mother’s Day ads – An ode to mothers
Here’s a list of some of the most interesting, lovable and heartwarming ads by brands, exclusively created for Mother’s Day.