brand marketing – Page 380

#TBH: Can advertising take the lead in bringing social change?

While sticking their necks out on issues may imperil the brands, they do take calculated risks to be able stand out in the clutter. To be sure, the representation of the LGBTQIA+ community in advertising is a more recent phenomenon. This may be a result of the successful challenge to Section 377 of the Indian Penal Code that effectively decriminalised consensual adult same-sex relationships, providing a huge fillip to the LGBTQIA+ movement. (Stills from ads)

Gone are the days when brand advertising just meant highlighting the features or attributes of a product. Today, brands are strongly aligning their communication strategies with a cause. With the proliferation and the growing popularity of social media, the medium has played its part in brands strongly associating with a cause.

Online retail in Indian garners $60B GMV in FY23; Flipkart Group maintains market share: Redseer

In contrast to the pre-covid levels e-tailing market has grown deeper across categories, with more users making purchases online. Although mobile phones dominated the category divide in FY19, fashion is now the single largest category with 27 percent share whereas BPC, grocery and home categories are the fastest growing. (Representative Image via Unsplash)

Ads monetisation contributed $1.2 billion in revenue for Indian e-tailers in FY23, according to Redseer’s new report.

Krafton’s BGMI makes a comeback in India 10 months after suspension

In less than two years of launching it in the country, BGMI claimed to have clocked over 100 million cumulative users shortly after a year of its launch. (Representative Image: ELLA DON via Unsplash)

BGMI becomes the first app among the 300 plus previously banned apps to stage a comeback in the country.

Brands in the news for their trade secrets

Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. So are the profits. Conspiracy theorists claim that it could be a profit-making marketing scheme for the companies as well. (Left image by @TrungTPhan via Twitter, right image by Abenteuer Albanien via Unsplash)

Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. Critics feel trade secrets and conspiracies are nothing but marketing schemes by brands.

Indian Ocean on making and releasing music in the streaming era, reels, creators and more

Rahul Ram says, "we are very modest about what our art does. We don’t believe we can change people or their ways. It's just as creative people and artists and being lucky to be doing what we are, we just reflect on the times we live in, and hopefully people resonate with it."

Popular Indian folk fusion band Indian Ocean is adapting to new platforms and exploring new ways to distribute and market music, from collaborations with creators and animated music videos to making reels.

Mondelez International appoints Samir Jain as president, India

Samir Jain will report into Deepak Iyer in his new role and will be part of the AMEA leadership team representing India.

Samir Jain joins Mondelez International from Bunge India, where he led the business as managing director for the last 10 years.

Marketing Mocktail: Sight to Insight – consumer insights explained

An insight is like “When you open the fridge, and the light comes on." (Representative Image: Annie Spratt via Unsplash)

If brand marketing is the business of ideas, then consumer insights are the illuminating force behind them. Unfortunately, marketers use the word ‘insight’ loosely. Everything from data to research findings to general observations are termed as insights.

Tag: brand marketing