The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.
Tag: brand marketing
Simply Speaking: Velvet rope – the tightrope between longing and belonging
Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.
Mother’s Day ads – An ode to mothers
Here’s a list of some of the most interesting, lovable and heartwarming ads by brands, exclusively created for Mother’s Day.
How IPL 2023 became a thriving democracy of brands
It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.
Unilever personal care brands unveiled as official sponsors of FIFA Women’s World Cup 2023
The collaboration will build on existing projects by Unilever brands, which aim to have a positive impact on communities.
Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more
Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.
Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground
Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.
Cancel ‘Cancel Culture’: Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad
A few days before Pride month, Starbucks came out with a trans inclusive campaign #ItStartsWithYourName but faced backlash from netizens for supporting the transgender community. But why?
Mast & Meh: Ariel, Starbucks India, MyFitness, Country Delight
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
After Bournvita, influencer ‘Foodpharmer’ goes after Kissan and Maggi ketchup
Revant Himatsingka, known publicly as Foodpharmer, calls out Hindustan Unilever (HUL)-owned ketchup brand Kissan Tomato Ketchup and Nestle India-owned Maggi tomato ketchup for their high sugar content.