brand marketing – Page 381

How IPL 2023 became a thriving democracy of brands

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.

Unilever personal care brands unveiled as official sponsors of FIFA Women’s World Cup 2023

The FIFA Women’s World Cup 2023 is set to be the biggest standalone women’s sporting event in the world, reaching an estimated two billion people.

The collaboration will build on existing projects by Unilever brands, which aim to have a positive impact on communities.

Media Mavens: Wavemaker’s Ajay Gupte on the agency’s report card, generative AI and more

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers.

Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.

Cancel ‘Cancel Culture’: Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad

Through the trans inclusive ad, Starbucks seems to have taken a stand for the LGBTQIA community, even though in the past, brands have been accused of using the Pride Month for rainbow washing and clout chasing.(Stills from the ad)

A few days before Pride month, Starbucks came out with a trans inclusive campaign #ItStartsWithYourName but faced backlash from netizens for supporting the transgender community. But why?

Mast & Meh: Ariel, Starbucks India, MyFitness, Country Delight

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

After Bournvita, influencer ‘Foodpharmer’ goes after Kissan and Maggi ketchup

Recently, Revant Himatsingka caused a stir with his video on Mondelez India-owned malt drink brand Bournvita, highlighting its high sugar content and the misleading positioning as a health drink. The video went viral, and he received a legal notice from the company, leading him to take it down. However, it resonated with millions of netizens who called out the brand.

Revant Himatsingka, known publicly as Foodpharmer, calls out Hindustan Unilever (HUL)-owned ketchup brand Kissan Tomato Ketchup and Nestle India-owned Maggi tomato ketchup for their high sugar content.

E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC

Pooja Sahgal, CMO, Raymond Consumer Care with Storyboard18's Delshad Irani

Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.

PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers

Saumya Rathor, category lead, Pepsi Cola

In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.