Tag: brand marketing

Shubman Gill emerges as most likeable cricketer: Hansa research

Ceat is the flagship company of the RPG Group. It sells tyres for two-wheelers as well as passenger and commercial vehicles, among others (Image sourced via Twitter - @IPL)

Some of the key factors that played a pivotal role leading to the ‘likeability’ spike include: consistency in performance, providing joy and entertainment to viewers, risk-taking ability among others.

New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0

Yaccarino asserts that the success of Twitter 2.0 is a shared responsibility. She calls for thinking big and transforming the platform together. The CEO advocates for questioning assumptions and starting from first principles to build a new future. (Images sourced via Forbes and Twitter)

Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO

Is it Peak Fifteen or Peak XV?: Decoding Sequoia Capital’s rebranding and the new, very purple infinity logo

As Ashwini Deshpande puts it, the name “Peak XV”, which is pronounced as peak fifteen represents Mount Everest before it was named that. Referring to the world's highest mountain confirms the audacity, resolve and pursuit of greatness for the team.

Some experts believe that a name and its pronunciation should not need an explanation or a prompt. But there cannot be a blanket rule, writes design agency owner Ashwini Deshpande.

Portfolio Night: What impressed ad gurus?

Jury members felt that this year’s crowd was talented for sure but what genuinely stood out was the hunger to achieve something, the hunger to learn more.

At Portfolio Night, organised by The One Club and co-hosted by BBDO India, DDB Mudra Group and TBWA\India, judges tell Storyboard18 that talent was there for sure, but it was the energy and positivity that swung it for most people.

High and dry: Why do creative agencies struggle to get competitive fees?

Creative shops thrive on project-based work. If the work is digital-focused, performance-linked fees are also added to the contracts. This model works well for indie shops because their ambitions are different. (Representative image: Ankush Minda via Unsplash)

Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.

Jio Effect: After JioCinema’s free streaming of major sports events, Disney+Hotstar follows

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

With free streaming, highest-ever peak concurrency, massive number of video views, and multiple feeds with various languages, JioCinema broke all previous records and then some during IPL 2023. Now Disney+Hotstar wants to offer free-streamed cricket.

FIFA announces AB InBev as its official beer sponsor for Women’s World Cup

The FIFA Women’s World Cup will make its debut in the southern hemisphere in Australia and Aotearoa New Zealand next month. The FIFA World Cup 2026, meanwhile, will be the first to be hosted by three countries, with 48 participating teams and 104 matches in 16 cities across Canada, Mexico and the United States. (Representative Image: Fauzan Saari via Unsplash)

AB InBev will be the official beer sponsor for FIFA Women’s World Cup 2023 and the FIFA World Cup 2026.