Tag: brand marketing

Home Credit India’s Ashish Tiwari: As a marketer, you need to be able to celebrate consumers’ lives and achievements

Ashish Tiwari says, "The entire category of finance is based on trust. Trust and transparency is the code of the category. What is necessary is how a brand communicates the right message to the consumers at the right time which is easier to comprehend." (Image source: LinkedIn)

Ashish Tiwari, chief marketing officer of Home Credit India on the supremacy of trust in building BFSI brands, marketing trends, Web3, finfluencers and more.

G.O.A.T Brand Labs acquires Chumbak, four other D2C brands

With these acquisitions, G.O.A.T Brand Labs' portfolio now includes 20 brands including The Label Life, TrueBrowns, Pepe InnerFashion, Abhishti, Neemli Naturals, NutriGlow, Voylla, Pet Crux, etc.

G.O.A.T Brand Labs, a roll-up e-commerce startup, plans to make Chumbak a Rs 500 crore brand by 2025.

ZEE signs key advertisers for inaugural edition of DP World ILT20

The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. (Representative image: Vardan Papikyan via Unsplash)

Paytm, Kurkure Playz, Kent RO, Gulf Oil are some of the advertisers for the first season of the tournament that kickstarts on 13 January.

Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign

Through this initiative, users can enjoy AI driven hyper-personalized Tappas made in their own name, celebrating an occasion of their choice that can be seamlessly shared with their loved ones.

Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.

Media Mavens: Work-life balance is passé, what one does today is work-life integration, says Carat India’s Anita Kotwani

Kotwani says, "I do see a lot of my female peers leading other operating companies, and I personally feel very proud that the media industry has been able to drive this change. It’s the belief of the leaders at those operating companies where they have rewarded meritocracy and have chosen leaders that are able to drive the organization’s goal."

Anita Kotwani, CEO of Carat India, talks about the big trends of 2023, leadership mantras, work culture and more.

Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues

The industry body states in the latest report that like traditional education ads, edtech ads overemphasise marks and ranks, with mathematics and science dominating the subjects depicted in advertisements. (Representative Image: Ahmed Hindawi via Unsplash)

ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.

Piramal Finance’s Jairam Sridharan on the brand’s maiden ad campaign: Our aim is to create awareness

"In financial services there are a lot of ads that look nice and pretty. Customers laugh merrily over a table of pizza in a restaurant which almost looks like a social media profile of customers, as opposed to their customers' real lives. We wish to show the real customers in the real situations, not their social media personas," says Jairam Sridharan in an exclusive interview with Storyboard18.

Jairam Sridharan, MD, Piramal Finance, talks about the genesis of a new campaign, building brand Piramal Finance and creating awareness through muti-media platforms.