Tag: brand marketing

Goafest 2023: Mullen LoweLintas, Wunderman Thompson, McCann make a comeback at the festival

To increase participation and engagement this year, the committee has also launched ‘Goacast’ which is GoaFest’s official podcast. The podcast will offer exclusive interviews and scoops daily from prominent personalities of the industry. (Image sourced via GoaFest website. Created by ChatGPT)

Goafest 2023 will be held on 24th, 25th and 26th May at Grand Hyatt, Bambolim, Goa. The fest will also witness the 54th edition of the ABBY’s.

Weekly Shorts: How brands can tune to ASMR for campaigns

The younger generations tune into ASMR content for entertainment and relaxation from their fast-paced lifestyle. They also use it as a therapy to calm anxiety, especially when the 2020 Covid-19 pandemic increased mental health issues by 25 percent globally. ASMR content provides a sense of calmness and relaxes the nerves giving a similar feeling you get from meditation. (Representative Image: Israel Palacio via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Online gaming expected to grow to reach Rs 231 billion by 2025-FICCI-EY

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Drivers for this growth include, access to high-speed internet in India’s Tier-II,III and rural areas and clarity on the new IT rules enabling compliance and building gamers’ trust4

P&G India achieves 50 percent representation of female directors behind the camera for brand ads

Very low cost theaters (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theaters, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.

The company achieved the milestone one year ahead of the commitment timeline of 2024, now focused on sustaining impact.

Tonic Worldwide wins creative mandate for L’Oréal Paris

Caratlane had reported turnover of Rs 2,177 crore in Financial Year 2023 against Rs 1,267 crore in Financial year 2022.(Representational image by Chris Liverani via Unsplash)

Tonic Worldwide’s specialist arm GIPSI along with their e-commerce knowledge will play an important role in creating a fruitful partnership.

Kantar-Google report: 1 in 2 Indian languages internet users are consumers of news in India

The report also said that there are around 153 million active online news consumers in Indian languages, who consciously access news through various sources such as news apps, websites, and YouTube. Among these, the majority are rural users, constituting 59 percent (91 million) while urban users constitute 41percent (62 million). (Representative Image: Lucas Hoang via Unsplash)

There are 153 million active online news consumers in Indian languages, 59 percent of which are rural users.

Mondelez International makes Deepak Iyer as EVP and president, Asia Pacific, Middle East and Africa

Since 2016, Deepak Iyer has successfully led the company’s India business driving sustained double-digit revenue growth, significantly expanded profit margins, strong cash flow generation and the adoption of advanced technologies and use of consumer data.

Deepak Iyer replaces Maurizio Brusadelli, who will leave the company in June to pursue another leadership opportunity.

IPL 2023 is breaking records and stumps, keeping agencies and brands hooked

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.

Active internet users to reach 900 mn by 2025: Report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

A joint report released by Internet and Mobile Association of India (IAMAI) and Kantar, states that the current 759 mn ‘active’ internet users in India for 2022 is expected to touch 900 mn by 2025.