Tag: brand marketing

Campa: Rebranding an iconic brand that had faded into oblivion

One thing about a living brand is certain. It needs to be agile and move with the times, environment and audience. There is no straight answer to when or why rebrand. One size does not fit all. It entirely depends upon the life-stage of a brand and how rapidly its audience and ambition are evolving. (Representative image by Alice Dietrich via Unsplash)

Campa’s rebranding aims to break the status quo by being dynamic, vibrant and surprising with different manifestations of the same logo for different beverages.

RK Swamy draws up listing pitch, appoints i-bankers for public issue

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

In July 2022, RK Swamy and BBDO (a leading network of the global Omnicom group) announced parting of ways after an alliance that lasted 37 long years. Under a new agreement, RK Swamy bought out BBDO’s stake in the joint entity and BBDO bought out RK Swamy’s stake in BBDO India.

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.

Indian Sports Industry crosses Rs 14,000 cr, sports celebrity endorsement market value hits Rs 729 cr: GroupM Report

Dream11 is replacing ed-tech major BYJU's. BYJU's had quit after the end of the last financial cycle. (Representational image by Yogendra Singh via Unsplash)

The report reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85 percent of the sponsorship spends, while emerging sports like football, kabaddi and marathon have seen a massive upsurge in the sponsorship spends, contributing to the remaining 15 percent.

World Startup Convention Fiasco: The greed of influencers and what everyone is missing!

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

The World Startup Convention, which failed to deliver on promises like bringing Elon Musk and Sundar Pichai, was promoted by influencers Ankur Warikoo, Prafull Billore, Chetan Bhagat, Raj Shamani and others, who are receiving immense flak. But what about the influencer marketing agencies’ role?

Marketing Mocktail: Consumer as brand manager – brand co-creation explained!

Wieden+Kennedy is an independent global creative company with offices in Amsterdam, Delhi, London, Mexico, Mumbai, New York City, Portland, São Paulo, Shanghai, and Tokyo. (Representative Image: Nick Fewings via Unsplash)

Brand co-creation means brands collaborating with consumers to come up with products and content. But how does it really work and when does it not? Find out.

Razorpay launches AI-powered co-founder service on April 1st

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

The initiative comes at a time, when India is witnessing a sharp rise in entrepreneurial spirit and an increased adoption for AI

Why should marketers do sales roles? Let us ask Mondelez India’s Nitin Saini

“We are able to crack the advertising code for each of our brands well enough only because we have our got our fundamentals right,” says Saini. According to him, that’s one aspect of marketing which will never change with time.

Field sales teach you the realities, says the Mondelez India’s vice president (marketing) Nitin Saini, as he talks about his journey as a management trainee to leading the company’s multi-billion dollar brand Oreo. Being in sales also helps in understanding what leads to commercial growth, he says.

IPL 2023: Traditional advertisers set to overtake new-age players in IPL 2023 advertising pie

The long-time sponsor Tata Group, the title sponsor of the tournament, will be promoting their EV offering Tiago.ev during this IPL season. As the official partner, the brand will effectively utilize the Tata IPL platform to not only display the new Tiago.ev across all 12 stadiums but also launch interesting initiatives such as the ‘100 reasons to go.ev with Tiago.ev’ campaign. Conceptualized by FCB Ulka, this campaign focuses on consumers' top mental barriers towards EV adoption and addresses them through a series of light-hearted, relatable instances.(Image source: Indian Premier League (@IPL))

As new-age internet companies adopt a more cautious approach to advertising, traditional advertisers are gearing up to go all out on IPL advertising.

Climate change poses threat to India’s wellbeing, Technology ensures sustainable future: Mubadala report

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

Climate change outstrips other megatrends as the greatest threat, impacting health, the environment and business, with India strongly feeling that this requires a transition to a low carbon economy, at 92 percent. India sees digital technologies presenting the greatest opportunity to advance wellbeing.