Tag: brand marketing

Wipro Consumer Care expands into packaged foods with strategic acquisitions and organic growth

Neeraj Khatri says, "The strength of Wipro has always been identifying the right market, consumer insight and proposition and consistently delivering on the message." (Stills from the ads)

In an interview with Storyboard18, Anil Chugh, president of the foods business, and Neeraj Khatri, chief executive of consumer care, India and SAARC Business, at Wipro Consumer Care and Lighting, share details on the company’s recent acquisitions, brand marketing strategies, and more.

Wakefit infuses artificial intelligence in its latest ad; features Ayushmann Khurrana

The brand film depicts Ayushman Khurrana waking up as a child and engaging in various activities, truly seizing the day. The film showcases how Wakefit mattresses provide ultimate comfort to the spine, resulting in waking up as an extremely energetic version of ourselves, like a kid.

Storyboard18 decodes how Wakefit conceptualised its latest ad campaign, “Andar ke bacche ko jaga,” and made Bollywood actor Ayushmann Khurrana look like a child.

#TBH: No ‘digital advertising fatigue’ among regional audiences

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

There’s a newer audience that marketers have started advertising to in the last two and half years, which is consumers in tier 2 and tier 3 towns. They’re not stricken by fatigue and brands are using regional creatives and direct communication to culturally connect with these people.

Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra

Talented agency collaborated with Priyesh Trivedi to create a billboard campaign incorporating the best of both worlds–Adarsh Balak and fashion. The billboards stand tall across the streets of Mumbai until the 10th of June.

For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.

Flipkart joins list of brands that advertised in NYC’s Times Square

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.

MullenLowe rebrands its identity; introduces a fluid octopus as its logo

Though coloured versions were tested, black and white emerged as the ultimate choice. The logo was initially meant to represent the agency's US branch. However, once it was shared with global leads, they decided to have it represent the agency globally. (Image source: MullenLowe Global)

The logo used to be a ‘Challenger Octopus’ with boxing gloves and had gone out of style, as per the agency. Hence, a new octopus, fluid in its description takes its place which represents breaking free from the corporate-agency world.

DS Group acquires The Good Stuff

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

It is a strategic move to grow and strengthen the Group’s confectionery portfolio, whilst widening its distribution reach across grocery and other retail outlets.