Tag: brand marketing

Jobs in advertising, market research, public relations in demand: Report

Ahmedabad (+14 percent) is the only city to register double-digit annual growth, with the elevated demand in the pockets of advertising, market research, PR and media and entertainment industries. (Representative Image: Jason Leung via Unsplash)

With the increase in marketing efforts and adoption of Artificial intelligence (AI) by brands, jobs in advertising, market research, public relations, and related industries have increased, states foundit Insights Tracker.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

As the industry’s top players navigate through the pathways of consolidation, AI, and global uncertainty, Sorrell remains bullish on the Indian market.

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.

What will drive the $86 million ad spend on connected TV in India in 2023?

Brands are looking for incremental reach and making an impact by getting premium ad inventory across OTT platforms, especially at the time of big sports events like FIFA and the T20 World Cup. Since CTV has a shared viewing experience, it leads to a higher emotional response to ads. (Representational image by Karla Hernandez via Unsplash)

Digital first brands, affordable smart TVs and better ROI will be major boosters for connected TV growth in India.

Bombay Shaving Company’s Shantanu Deshpande on Shark Tank’s new season, founders-investor relationship

"All the investors on the show are founders and many of them are close friends of mine and have been public about their relationship with fundraising and they will absolutely agree with this. So, I hope for the future seasons of Shark Tank they show this relationship to be one of equals." - Shantanu Deshpande, founder, Bombay Shaving Company (Representative image via Twitter - @ISushmaPandey & @world_dais)

Shantanu Deshpande emphasises on the need to treat founders of the companies coming on the show equally.

Motilal Oswal Group’s Raamdeo Agrawal: Goodwill takes 25 years to build, but takes 25 minutes to destroy

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

At the launch of ’10X your business’ written by JumboKing Foods MD Dheeraj Gupta, we caught up with Gupta and Motilal Oswal Group’s Raamdeo Agarwal to talk about collaborative growth and the power of franchising.

Five ad jingles by the exemplary musician AR Rahman

AR Rahman – the recipient of the esteemed Padma Shri and Padma Bhushan, is perhaps one of the very few Indian music directors who with his Carnatic, Hindustani classical and Western influence has garnered admiration, love and support all over the world. (Image source: Stills from the ads)

These nostalgic ad jingles reflect the musician’s signature style and remind us once again that ARR is indeed a champion when it comes to music.

Shark Vineeta Singh on importance of having a personal brand: ‘You need to have a voice’

Vineeta Singh has recently found herself facing flak after the first episode of Shark Tank season two was aired on January 2. Viewers appeared to be disappointed with the judges on the business reality show after the most of them rejected the pitch of two entrepreneurs because they represented a cosmetics brand Recode. (Representative image via Twitter - @khabarinshorts)

Sugar Cosmetics CEO and co-founder Vineeta Singh says there is no option but to have a personal brand if it helps the business.