Nitin Paranjpe, chief people and transformation officer at Unilever shared that the company has taken a step in the right direction to create an inclusive community for all.
Tag: brand marketing
The Bournvita brand story: From creating iconic ads to battling unexpected controversy
Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.
Watch HDFC Bank’s Ravi Santhanam’s hot take on AI
Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.
Swiggy’s Rohit Kapoor: Clarity in purpose leads to brand love
Rohit Kapoor of Swiggy shares his views on how to build brand love, on artificial intelligence (AI), its impact and many more.
Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.
Top creative and media agency heads on how AI will impact the advertising biz
Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.
Pernod Ricard India retains Wavemaker India to handle its media duties
As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.
Snap Inc’s Ajit Mohan on the company’s next phase of growth in India
Storyboard18’s Delshad Irani spoke to Ajit Mohan, president – APAC, Snap Inc about the new Snap story and how they plan to evolve and diversify in India.
Mast & Meh: Britannia, Parachute, Hitachi, Adani Group, Airtel
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee
Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.