brand marketing – Page 384

Talent bleed: Ad agencies are losing people. But where are they going?

Industry executives that Storyboard18 spoke to shared that often the roles at the new age companies are an extension of candidate's profile at an agency set-up. (Representative image by Belinda Fewings via Unsplash)

New-age companies, streamers and EV companies are scooping up talent from both mainline and digital ad agencies. What’s on offer are better pay packages, work-life balance and better growth opportunities.

Do physical brand stores stand a chance in a hyper-digital world?

The Indian fashion brand, Sabyasachi, is a prime example of a brand that has leveraged the power of brand stores to build loyalty and create a unique customer experience. Sabyasachi's stores themselves are works of art, with intricate detailing and carefully curated decor that transports customers into a world of classical luxury and nostalgia laced glamour. (Image via Twitter)

Every day millions across the world shop online and our phygital existence has changed everything. But do not underestimate the power of brand stores. Here’s why.

How Appographic targeting plays an important role in maximising brand reach

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

Appographic targeting focuses on users’ app interests and types of app that better helps marketers to identify the audience of their needs and wants.

Akshay Kumar: I’ve been wearing athleisure when people didn’t know what athleisure is

Athleisure has picked up since the pandemic as hybrid working has pushed consumers to opt for comfort clothing. The company wants to start its expansion journey from urban centers and then take it to Tier 2-3 markets. (Still from an ad)

Akshay Kumar launches flagship store after introducing his athleisure-wear brand Force IX earlier this year. Plans to expand to ten stores by the end 2023. Storyboard18 caught up with Kumar on the sidelines of the store launch.

Throwback: Raymond’s journey to ‘The Complete Man’

Each television commercial was an event or scene from ordinary life, largely without any dialogue or voiceover, except for the gentle melodious notes of the theme music. Some of the commercials were poignant, some warm and some just fun. Each advertisement showed various facets of a complete man. He did not flaunt, nor show off, he just was. (Stills from ads)

Raymond’s advertising is a great example of using self-concept in building a brand. The advertisements showed the quiet confidence of a man who wore Raymond’s. He embodied the very aspects of being a good human.

Godrej Consumer Products acquires Raymond’s FMCG business

Recognizing the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences.(Representative Image: Cytonn Photography via Unsplash)

As per Sudhir Sitapati, managing director and chief executive officer of GCPL, “Raymond is a leading player in the deodorants and sexual wellness categories with brands like Park Avenue and KamaSutra. This acquisition allows us to complement our business portfolio and growth strategy with under-penetrated categories that offer a long runway of growth.”

Simply Speaking: The incessant whirlpool of internet as brand medium

Aquila’s leadership includes a founder’s coalition of ANA member advertiser companies, and platforms including Google, Meta, Amazon, and TikTok. (Representative image by George Kedenburg III via Unsplash)

Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.

Pepsi’s new ad featuring Samantha Ruth Prabhu breaks gender stereotypes

This spot also breaks gender stereotypes challenging how women are perceived in a societal set-up. Pepsi ad follows the evolved female portrayal in advertising which brands such as Tanishq, Ariel 'Share the load' and Fastrack have been highlighting. (Stills from the ad)

Pepsi’s new campaign aims to inspire every woman to own their life with unwavering self-confidence, authenticity, and mettle.

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.

Finfluencers get paid Rs5 lakh per post, celebrity status; But brands, finfluencers and consumers should be wary

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

Finfluencers have become extremely popular with millennials and Gen-Z. However, while brands put their faith in them for marketing, should consumers do the same too?