Tag: brand marketing

ITC’s water conservation initiative aims to ensure water for all

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

ITC has adopted a three-pronged Water Conservation Approach by focusing on water efficiency in its operations, community-based water stewardship programme enabling supply augmentation and water demand management.

Everyone from HR to R&D should do sales, says Adobe India MD Prativa Mohapatra. Find out why

Adobe India's MD, Prativa Mohapatra says, "I will take the liberty and say, everyone right from HR to R&D, should do a sales job. It’s important for everyone to understand what a brand stands for, what they sell. It gives you a lot of clarity and changes your perception about the realities of the business when you meet real consumers."

Adobe India MD Mohapatra shares her thoughts on the India advantage, role of sales and marketing, CEO-CMO partnerships.

Havas Group launches ‘Havas Play’ brand globally

Since inception, the company has completed more than 4 lakh orders and has a customer base of over 2.5 lakhs. (Representative image by Michał Bożek via Unsplash)

Havas Play leverages the unique benefits of Vivendi ownership and delivers a proprietary approach to data and measurement across brand experiences. In India, Havas Sports and Entertainment, Havas Content, and Cake India will combine and rebrand as Havas Play.

Adobe to pay creators using its AI tools; CEO Shantanu Narayen says generative AI is a co-pilot to human ingenuity

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Chairman, president, and chief executive officer of Adobe, Shantanu Narayen, on the company’s vision to engage experience-led growth for brands, enrich creativity through its AI tools.

Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

In a recent Adobe study 88 percent of brands said content demand at least doubled over the last year and two-thirds expect it to grow 5X over the next two years. Adobe is leveraging generative AI to ease this burden with solutions for smarter solutions.

At Adobe Summit 2023, the company debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models. We bring you the highlights.

#ShareTheSpotlight: ‘I work towards empowering women to exercise their agency and take charge of their dating journeys,’ says Bumble’s Samarpita Samaddar

Bumble's Samarpita Samaddar (left) shares the spotlight with IFA's Menaka Rodriguez (right) for the latter's dedication towards the arts in India which is more than often overlooked and underrepresented.

Samarpita Samaddar shares the spotlight with Menaka Rodriguez from India Foundation for the Arts and talks about following her passion through her work and recalls the myriad of challenges she faced while working in the film industry.

#ShareTheSpotlight: ‘There is no harm in being a vulnerable leader. It’s a sign of strength,’ says Mindpeers’ Kanika Agarwal

MindPeers' Kanika Agarwal (left) shares the spotlight with Swati Bhargava (right) from CashKaro for the latter's grace with which she leads the company culture and her positive attitude.

Mental health is not a once-a-year trend. Mindpeers founder Kanika Agarwal talks about being a vulnerable and empathetic leader and shares the spotlight with CashKaro’s Swati Bhargava.

Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with Rajasthan Royals for the 2023 season. (Image source: Twitter handle - @rajasthanroyals)

Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.