brand marketing – Page 374

Reliance is India’s original disruptor: Suhel Seth on launch of ‘JioBharat’ phone

Bharti Airtel currently has around 130 million 2G users and over 100 million paying voice subscribers. This gives them around 40-50 percent share in the 250 million feature phone market.

According to Seth, Reliance has created uniform access across platforms. “They are platform-agnostic and wholly consumer centric.”

Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “The festive season sale has gotten an incredible response from our customers this year. The trust that they continue to place in us is truly motivating and drives everything we do. At Wakefit.co, listening to our customers' needs and evolving with them has always been a priority. This year’s growth is a reflection of that commitment.”

The brand unveils its new identity, The Infinity Home, as it aims to simplify living across every life stage. The Infinity Home signifies the infinite possibilities that can be unlocked within a home, with the right home solutions offerings.

ASICS ropes in Shraddha Kapoor as brand ambassador

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

The association will also see ASICS India strengthen its market presence.

Troo Good calls for pitches from a full-service agency

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki.

Troo Good has so far raised around ₹70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

Byju unlikely to renew endorsement contract with Shah Rukh Khan

The edtech giant was paying Rs 5.5 crore for each bilateral match, and Byju's had agreed to a total payment of $55 million (~Rs 440 crore). (Image sourced via News18 and Forbes)

Edtech firm Byju’s is unlikely to renew its endorsement contract with actor Shah Rukh Khan when it ends in September 2023, according to a report.

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

Tag: brand marketing