Jeeru revamps to J; plans to invest Rs 20 crore on marketing

The new logo represents the spirit of Gen Z, a generation that is confident, ambitious, tech-savvy and known for being assertive yet diverse. The new logo J is all about embracing novelty, vibrancy and minimalism with a touch of playfulness.

Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.

Shubman Gill emerges as most likeable cricketer: Hansa research

Ceat is the flagship company of the RPG Group. It sells tyres for two-wheelers as well as passenger and commercial vehicles, among others (Image sourced via Twitter - @IPL)

Some of the key factors that played a pivotal role leading to the ‘likeability’ spike include: consistency in performance, providing joy and entertainment to viewers, risk-taking ability among others.

New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0

Yaccarino asserts that the success of Twitter 2.0 is a shared responsibility. She calls for thinking big and transforming the platform together. The CEO advocates for questioning assumptions and starting from first principles to build a new future. (Images sourced via Forbes and Twitter)

Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO

Is it Peak Fifteen or Peak XV?: Decoding Sequoia Capital’s rebranding and the new, very purple infinity logo

As Ashwini Deshpande puts it, the name “Peak XV”, which is pronounced as peak fifteen represents Mount Everest before it was named that. Referring to the world's highest mountain confirms the audacity, resolve and pursuit of greatness for the team.

Some experts believe that a name and its pronunciation should not need an explanation or a prompt. But there cannot be a blanket rule, writes design agency owner Ashwini Deshpande.