brand marketing – Page 373

Red Bull owner Dietrich Mateschitz dies at age 78

From Formula One to space jumps, Red Bull does sports marketing like no other brand in the world. Much of the credit for the brand's events and sports ventures lies with its co-founder Dietrich Mateschitz who passed away last week. (Images: Unsplash)

Austrian billionaire and owner of the Red Bull energy drink empire Dietrich Mateschitz passed away at age 78.

Gaming cos eye huge user growth during festive season, T20 World Cup

What Diwali means to the retail and e-commerce industry, T20 World Cup means to the esports and gaming industry. (Representational image via Unsplash)

Gaming and esports firms tap into the clash of cricket and festive season to drive user growth.

From GenZ kids to millennial moms: Why everybody loves AiyyoShraddha

Shraddha Jain manages to stand out amongst content creators with her clean and witty content which transcends demographic and platform boundaries. Her content travels across the world. AiyyoShraddha has over 2,80,000 subscribers on YouTube, almost 6,00,000 followers on Instagram and nearly 60,000 followers on Twitter. And lest we forget, WhatsApp. A good test of virality is when a video lands in group chats as a forward from maa.

Shraddha Jain aka aiyyoshraddha is an internet sensation who seems to appeal to all, a rarity in India’s booming creator universe.

The culture of creativity is under threat: Amer Jaleel

Everyone must understand the simmering discontent that is widespread over ideas being pulled out of one agency’s remit and handed over to another, writes Jaleel. (Representational image via Unsplash)

The chairman of MullenLowe Lintas Group, Amer Jaleel, speaks out on the issue of ownership and against ideas being replicated.

CXO Moves: Mondelez, Rediffusion, Reckitt, WOW, Chtrbox, Tata Cliq

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Moti soap and Meera herbal powder – still a popular choice of the masses?

Stills from ads for Moti soap and Meera herbal powder

How traditional brands like Moti soap and Meera herbal powder, whose advertising is limited to festive seasons, find relevance in modern times.

From mithais to sexual wellness products: How Diwali gifting ideas are changing

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

This Diwali season, consumers and brands are exploring new age categories for gifting. Does this prove to be a threat to the conventional mithais and chocolates?

Why did Swiggy make a cryptic ad inviting whacky user-generated theories?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Inside view of the making of Swiggy’s bizarre and buzzy Diwali ad campaign which has nothing to do with Diwali.

Why are advertising agencies hiring gamers?

A few ad agencies are waiting with open arms for gamers to join their ranks. These firms stand to gain from gamers' inside view of what is quickly becoming one of the biggest opportunities for marketers. (Representational image via Unsplash)

As the gaming industry in India grows by leaps, ad agencies are hiring gamers to make their offerings more relevant to today’s clients and audiences.

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.