The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.
Tag: brand marketing
Driverless pods as mobile hotel rooms, anyone?: EaseMyTrip’s Prashant Pitti on futuristic travel trends and AI
Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.
Tonic Worldwide wins digital mandate for Brita India
Brita, a the 50-year-old German water filtration solutions brand started its India operations in 2017.
Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani
Recently, Castrol launched a campaign ‘Badhte Raho Aaage’. In a conversation with Storyboard18, Jaya Jamrani, vice president – marketing, Castrol, spoke about the new campaign and its genesis. She believes fearless thinking and challenging the status quo are the key to good campaigns.
Network18’s TV News business beats industry trends, registers 26% revenue growth in Q1
India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 crore in the same period last fiscal.
Network18 Media & Investments Q1 revenues jump 142% to Rs 3,239 cr
Network18 Q1: The company said its TV News network delivered strong growth in revenue driven by leadership in key markets as its channels continue to be number 1 in the Hindi, English and Business news genres.
India’s online B2B marketplace has a $200 billion opportunity
Highlights from a report by Bessemer Venture Partners states that the next phase of growth in India’s digital economy will come from B2B marketplaces.
Young Indians are going on a shopping spree on social media. Here’s why and how
According to ‘The next-gen social commerce playbook’ developed by Havas Media Network in partnership with Snap Inc., 94 percent of social media users in India have made apparel purchases on/via social media.
Mondelez turns 75! A look at its growth journey and ad campaigns in India
Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.
How did Emirates become ruler of the skies?
Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.