Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.
Tag: brand marketing
All of 15, Chhota Bheem, an iconic brand, eyes a bigger global footprint
Green Gold Animation in Hyderabad, the creator of the brand, is looking to forge foreign licensing partnerships.
SEBI order casts doubts on Zee-Sony merger, potential delays expected
SEBI’s order creates hurdles for ZEEL-Sony merger as governance concerns surround Punit Goenka, potentially causing delays and feasibility questions.
Accenture Song’s Nick Law on adoption of AI and balancing creative vision and meeting client expectations
Nick Law, creative chairperson at Accenture Song talks about the evolution of AI and how we should adopt it in creative processes open-mindedly and how one can meet client expectations while applying their own creative vision while managing to create business impact.
Wondrlab picks majority stake in Salesforce consultancy firm Cymetrix
Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.
Shubman Gill emerges as most likeable cricketer: Hansa research
Some of the key factors that played a pivotal role leading to the ‘likeability’ spike include: consistency in performance, providing joy and entertainment to viewers, risk-taking ability among others.
SEBI bans Subhash Chandra, Punit Goenka from holding directorial roles; ZEEL board reviews order, seeks legal advice
SEBI’s ban order is a major setback for Subhash Chandra and Punit Goenka, who have been in control of the Essel Group for over two decades.
New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0
Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO
Is it Peak Fifteen or Peak XV?: Decoding Sequoia Capital’s rebranding and the new, very purple infinity logo
Some experts believe that a name and its pronunciation should not need an explanation or a prompt. But there cannot be a blanket rule, writes design agency owner Ashwini Deshpande.
PM Modi wants to do in 10 years what China did in 30 years in electronics manufacturing: Rajeev Chandrasekhar
Apart from the likes of Dell and HP, small domestic players are showing interest in new IT hardware PLI, says the minister for electronics and information technology.