brand marketing – Page 372

Zupee hires Salman Khan as brand ambassador to go deeper into Real Money Gaming

When an audience member sees a brand ambassador whose values align with those of the game, they are more likely to give it a try. Salman's value sets and popularity will encourage more people to try out these games, especially when they realize that they offer the same values.

Chief marketing officer Gaurav Mehta discusses collaboration and growth in the RMG industry in an exclusive interview with Storyboard18.

Blinkit adds new feature for brands to create custom shops on its app

In a blog post the company stated, brands can create different kinds of content and sections as per their sense of relevance to their presence on the platform, or what their customers might prefer.(Representative Image: Kelly Sikkema via Unsplash)

Blinkit’s this feature will allow brands to create micro stores and promote their products, track analytics on customs landing pages, implement their own design language and create different kinds of content.

Facebook to give users more details on the ads they see

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The social media giant has launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

Transparency about brand associations emerges as top reason for influencer trust: ASCI

Other key findings of the report include six out of 10 respondents claiming they spent at least two hours on social media daily. Around 90 percent of the respondents revealed they made at least one purchase based on influencer endorsement, while 61 percent claimed to have made three or more purchases. (Representative image by theregisti via Unsplash)

ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.

MC Stan: The latest celebrity brand to emerge from Bigg Boss 16

MC Stan has already got himself a deal from Amazon Mini TV and his managers are in the midst of a selection process to sign on more brands.

The rapper is the latest to benefit from a Bigg Boss boost with partnership deals and endorsements pouring in just 48 hours after winning the reality show. His talent management agency has received over 20 offers from brands.

HUL’s Surf Excel becomes $1-billion brand

HUL has been in the Indian market for over six decades. In 1985, it was removed from the top spot by homegrown detergent brand Nirma. In response, HUL launched Wheel detergent. Later in 2012, Ghari took the top spot. (Still from the #HaarKoHarao ad)

With a total sales of Rs 8,200 crore, Surf Excel also became HUL’s first brand to reach the milestone.

From Oscars to Emily In Paris: Vahdam’s global CMO Sneha Beriwal on why the brand is brewing collaborative strategies

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

According to homegrown wellness brand Vahdam’s global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation.

Crypto ads and sponsorships banned during Women’s IPL 2023

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

When founders become popular, they can serve as role models for aspiring entrepreneurs: Shark Tank judge Amit Jain

Amit Jain, chief executive officer and co-founder, CarDekho, says, "But I must add that most entrepreneurs also fail, but the reality is that what they learn in pursuing entrepreneurship, they can never learn it on the job. You're making so many decisions on an everyday basis and multitasking, and this is a life experience. You're practically the master of your own destiny."

Amit Jain, chief executive officer and co-founder, CarDekho, talks about his debut at Shark Tank Season 2, the importance of women and small-town entrepreneurs, and why businesses need to stay lean to succeed.