brand marketing – Page 371

HDFC ERGO makes BBH India as its creative agency

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

BBH India won the business following a multi-agency pitch.

Generative AI: Myntra reimagines Rekha as Barbie. Online users question ethics

Barbie, which was manufactured by American toy company Mattel in 1959 is today 64 years old, still a favourite among children and widely loved and remembered. (Image source: Myntra via Instagram)

With the help of Generative AI, Myntra accomplished the task of turning iconic Indian actress Rekha into Barbie ahead of the film Barbie’s release on July 21.

Infosys founder Narayan Murthy on punctuality, building culture, and being a compassionate capitalist

Narayan Murthy Murthy recalled that during the time of annual report preparation, his employees would be in the office until 4 am for five to six days, and he would go character by character through it. (Image source: Moneycontrol)

Narayan Murthy was speaking at the Moneycontrol Startup Conclave held in Bengaluru on Friday. He was in a conversation with his son Rohan Murty, who is also a founder of Soroco.

Mast & Meh: Uncle Chips, Angel One, Bank of Baroda, Kerala Tourism

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Meta-Threads: How brands reacted to Twitter-rival Threads’ launch

Brands seemed to be having a gala time with their first day on Meta’s Threads app. (Image by Karsten Winegeart via Unsplash)

Brands including Zomato, Netflix, Sony, Tatacliq, and Zepto among others came up with witty posts on Meta-owned Instagram’s Threads app.

Harley Davidson re-enters India; Will Royal Enfield lose its throne?

The >250 cc segment is the most popular category in India and RE currently dominates it with the Classic 350 and the Bullet. A lot of brands try to compete in this category since it revives the most traction but none are able to overtake RE. (Representative image by Henk Van der Westhuizen via Unsplash)

Eicher Motors has a pretty large stronghold on the Indian market, largely due to the Royal Enfield brand. Royal Enfield provides a good quality, butch motorcycle with road presence, at an attractive price point, giving them a large portion of the market share.

Competition is fine, cheating is not: Elon Musk after threatening to sue Meta

Threads, the 20-day-old app, marks an early entry by Meta into the social media arena. However, it currently lacks certain crucial features expected by users, such as a desktop version and post-scheduling for professionals. Recent updates have addressed some limitations, but room for improvement remains. (Image source: Moneycontrol)

Twitter demanded that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.

India’s digital ecosystem is at the gold standard with over 350 Mn active digital payment users: Redseer

The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. Image by John Schnobrich via Unspash)

Despite the macro challenges, the story of India’s consumption is underpinned by strong digital
drivers. It is expected to accelerate further into this decade.

Will Threads become the next big thing for marketers?

With Meta’s plans to capitalise on countries where it could overtake X, Threads’ journey is an interesting one to follow.

Experts say that if influencers are able to migrate their content and followers to Threads, it could be a win-win for both brands and influencers.

The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics

Forest Essentials Samrath Bedi and Kama Ayurveda's Vivek Sahni hope that they are able to spread the message of Ayurveda out there to the world, explain its rich benefits and represent the country and Ayurveda on a global level. (Stills from the ads)

Forest Essentials and Kama Ayurveda debuted in the beauty market when the term ‘Ayurveda’ was nearly unheard of and was considered old fashioned. In fact, the luxury Ayurvedic beauty brands may actually have been ahead of their time in anticipating changing consumer preferences.