During IPL 2023, three out of the top five categories that were endorsed by celebrities belonged to the F&B sector.
Tag: brand marketing
This is the best time in India to invest: Rajan Anandan on India’s startup ecosystem
The Sequoia Capital India MD also sees a bright future for the digital advertising segment
CNN-News18 remains No.1 in english news genre on counting day: BARC
CNN-News18 beat Republic TV, Times Now and other competitors in the segment.
Digital ad spends on IPL expected to double this year: Kumar Awanish of Cheil India
Kumar Awanish, chief growth officer at the advertising company, says in the sports genre, IPL alone contributes 70-75% of digital ad spending.
Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand
Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.
Poker Sports League set for big leap in season 5 with enhanced business model, JioCinema partnership
The shift to a land-based venue and a larger prize pool are the other major developments in the poker league’s new season.
Storyboard18’s The Great Indian Ad Doodle is here!
Take a trip through Indian adland with this one-of-a-kind doodle chronicling some highlights of the country’s best, bravest and boldest advertising moments.
Goafest 2023: Importance of brand love, purpose and consumer insights
Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.
Goafest 2023: Unleashing the future of creativity with technology and human talent
AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends
Ashish Bhasin launches The Bhasin Consulting Group
In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.