Tag: brand marketing

Meta India chief Ajit Mohan’s sudden exit and his time at Facebook

Under his close to half-decade leadership the company has also made significant investments in businesses across sectors in India. For instance, in June 2019, the company invested in social ecommerce platform Meesho. In February 2020, the company joined others like General Atlantic and Sequoia India to be a part of a funding round of $110 in ed-tech start-up Unacademy. In April 2020, they announced a $5.7 billion, investment in Jio Platforms, making Meta its largest minority shareholder

Ajit Mohan who worked as the India head of the tech giant’s India operations for almost four years not just scaled the company’s operations but introduced a lot of firsts in the India market.

BYJU’s faces backlash over Lionel Messi, FIFA association

Byju’s has been looking to cut costs aggressively since last year after it reported a net loss of Rs 4,589 crore in FY21 (2020-21), the largest by a startup in India for that year. In October last year, the company laid off over 2,500 employees, or about 5 percent of its workforce across departments, in order to reduce "redundancies" and turn profitable for the current fiscal year FY23 (2022-23).

The announcement has irked netizens who are unleashing their fury on the edtech firm which has recently announced mass layoffs.

The Twitter hullabaloo. And why it should choose to be ‘boring’ instead

With the acquisition of Twitter, the South African-American-Canadian citizen said that he would make the platform’s algorithm open-source, combat spambots and promote free speech.

The Elon Musk Twitter Takeover feels more like a soap opera, rather than a platform which the world’s richest man wants to be “maximally trusted” by users and advertisers.

Elon Musk Effect: Marketers exercise caution, reviewing ad spends on Twitter

Pictured (L to R): S4 Capital Plc chairman Martin Sorrell; Elon Musk; WPP, CEO, Mark Read. Currently, marketers across the globe are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising.

Elon Musk’s new pitch to marketers is getting mixed reviews globally. Marketers are looking at pausing advertising on Twitter.

Lionel Messi is Byju’s global brand ambassador for Education for All

The long-term engagement, which began as Lionel Messi embarked on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, was to see him feature in campaigns promoting Byju’s Education For All, Storyboard18 reported.

Byju’s Education for All (EFA) is the not-for-profit, social impact division of BYJU’S which currently serves 5.5 million children all over the country

Indian brands are tuning into ASMR. Here’s why

Food and grocery delivery app Swiggy, through its recent set of films, has also used ASMR as its central theme. Through this new series, the brand has created mukbang videos. Mukbang, a Korean word, is typically videos of people eating a large quantity of food. Viewers can see and hear the mukbangers eat burgers, chaat, french fries, and a lot more, for three minutes. Brands like Nescafe, Vistara and SKODA India, among others, have also marketed their products by leveraging the power of ASMR in the recent past

ASMR also called “brain massage” has opened up an interesting style of storytelling for brands to reach out to a newer set of consumers.

Indian gaming industry clocked $2.6 bn in FY22, set to cross $8.6 bn by FY27: Lumikai Report

Coming to gamers in the country, Indian gamers spent an average of 8.5 hours per week on mobile games in FY22. Time spent on top midcore games is approximately double of that of top casual games, with Free Fire leading the pack with average of 109 minutes spent/user/day. (Representative Image via Unsplash)

A young population with growing gaming-ready smartphone ownership and access to cheap data has led to sustained growth in gaming in India.

Coca-Cola India: After Thums Up and Sprite, Maaza to become a billion dollar brand

At present, the company has a range of over 20 products in India spanning everything from sparkling drinks, to coffee, juices, water and milk-based beverages. The beverage products include Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, VIO flavoured milk, Minute Maid range of juices, Georgia, Aquarius, Schweppes, SmartWater and Kinley, among others

According to Coca-Cola India and Southwest Asia President Sanket Ray: “(Revenue from) Maaza will be around Rs 4.500-5,000 crore this year. It is in line to be a billion-dollar (around Rs 8,000 crore) brand soon. This year, we are facing pressure from higher mango prices.“It (Maaza) is expected to touch the (billion-dollar) mark by 2024, but if it does so in 2023, then that would be a bonus.”