brand marketing – Page 370

Film actors lead in brands’ endorsement with 51% share of ad volumes in IPL 2023: TAM

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

During IPL 2023, three out of the top five categories that were endorsed by celebrities belonged to the F&B sector.

This is the best time in India to invest: Rajan Anandan on India’s startup ecosystem

Back in 2010, there were less than $1 billion in Indian startups. In 2021, the number had gone up to $45 billion. This year, 2023, the number is estimated to settle anywhere between $10 billion and $15 billion. (Image sourced from Sequoia Capital website)

The Sequoia Capital India MD also sees a bright future for the digital advertising segment

CNN-News18 remains No.1 in english news genre on counting day: BARC

The account will be managed by the Mumbai office of Mullen Lintas.

CNN-News18 beat Republic TV, Times Now and other competitors in the segment.

Digital ad spends on IPL expected to double this year: Kumar Awanish of Cheil India

Kumar Awanish, chief growth officer at Cheil India, talks about the growth in AdEx, the impact of connected TV on viewership, the exponential growth in reach and accessibility.

Kumar Awanish, chief growth officer at the advertising company, says in the sports genre, IPL alone contributes 70-75% of digital ad spending.

Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand

Johnson Verghese shared that technology and innovation will continue to be one of the central pillars of Fossil's marketing approach, and Fossil is also focusing on including new styles based on youth trends and preferences for the younger audience.

Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.

Poker Sports League set for big leap in season 5 with enhanced business model, JioCinema partnership

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

The shift to a land-based venue and a larger prize pool are the other major developments in the poker league’s new season.

Storyboard18’s The Great Indian Ad Doodle is here!

All your favourite brand one-liners and jingles in one spot, for your eyes only!

Take a trip through Indian adland with this one-of-a-kind doodle chronicling some highlights of the country’s best, bravest and boldest advertising moments.

Goafest 2023: Importance of brand love, purpose and consumer insights

Maximum number of people who are talking about brands, the average is five. Eighteen percent of people have said that there is no brand they love. (From left to right: Rohit Kapoor, Hemant Malik, Prabha Narasimhan and Anuradha SenGupta)

Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.

Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends

Ashish Bhasin launches The Bhasin Consulting Group

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.