The market research firm says that all ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.
Tag: brand marketing
Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri
Storyboard18 interviewed the former managing director of GCMMF (Amul) and the creative consultant at daCunha Communications, who shared personal anecdotes and highlighted Sylvester daCunha’s invaluable contributions to the field of advertising.
Sylvester daCunha, the man behind the iconic Amul Girl passes away
daCunha visualised a key symbol for Amul which could be positioned among the mothers and children. And, that is how the Amul Girl was born.
AI AI AI: What to expect from Cannes Lions 2023
Find out what’s in store at the Cannes Lions International Festival of Creativity.
Patanjali Foods wants to be one of top 2 FMCG companies in a few years
Emphasising on not wishing ill for anyone, Ramdev said Patanjali has has left all MNCs behind, except Unilever. He said the company has reached 200 crore people across 200 countries.
Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud
Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.
India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim
On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.
“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul
Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.
Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns
Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.
Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022
For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).