JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.
Tag: brand marketing
Bollywood actor Tiger Shroff invests in Revenant Esports
Through this latest funding, Revenant Esports plans to strengthen their Esports rosters, content creators and bootcamp infrastructure.
Shantanu Deshpande: Public memory is fickle. Public love is permanent
Shantanu Deshpande, founder and CEO of Bombay Shaving Company, digs deep into BSC and Bombae’s marketing strategies and how the company’s services arm is scaling at warp speed. He also addresses the need for more founders to put themselves out there and tell their stories.
Gen Z: Evolving careers, monetizing hobbies, and influencing industries with side hustles
70 percent of Gen Z fearlessly explores various career fields, adapting as needed. They embrace side hustles, showcasing their hobbies and skills on social media. Chaudhuri identifies two motives: passion pursuit and uncertainty about stable careers. Gen Z seeks fulfillment beyond traditional paths.
Actors Rana Daggubati and Tabu envision an immersive future for Indian cinema
Rana Daggubati believes entertainment demand will persist as technology enhances content creation and engages audiences with AI in filmmaking, VFX, and programming, leading to better outcomes.
Goafest 2023: It’s a clean sweep for Leo Burnett India at ABBY One Show Awards
The Publicis Groupe-owned creative agency won the Creative Agency of the Year bagging a total of 24 metals and it also picked up a Grand Prix for Mondelez-owned biscuit brand Oreo.
Accenture Song’s Nick Law unveils future of creativity: consistency, collaboration, and tech Integration
Tech and creativity are inseparable for showcasing brilliant ideas, as emphasized by Law, who criticizes the industry’s division of media and technology, highlighting their interdependence.
DesignBoxed founder Naresh Arora on evolution of political campaigns and role of technology
DesignBoxed played a crucial role in the Karnataka elections, working closely with DK Shivakumar of the Congress.
IPL 2023 on JioCinema clocks record-breaking 1500 Cr plus video views in the first seven weeks
This season has been a game-changer in terms of digital concurrency, surpassing the previous IPL record of 18.7Mn viewers set in 2019. Remarkably, more than 13 matches this season have exceeded the peak concurrency benchmark of 18Mn.
Brands with lesser investments can also be present on IPL on digital: Starcom India’s Navin Lalchandani
Digital advertising dominates IPL, pushing ROI, reducing waste and making way for new brands.