Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.
Tag: brand marketing
Threads could add $8 billion to Meta’s annual revenue by 2025
Meta-owned Instagram’s Twitter rival Threads has crossed 100 million users making it the fastest-growing consumer product across the world.
Generative AI can help companies engage and retain customers: NVIDIA’s Vishal Dhupar
During the first edition of the Moneycontrol Startup Conclave, Vishal Dhupar – MD, Asia-South, NVIDIA opines on the impact and effectiveness of AI on industries including advertising and marketing.
Reliance Retail, Jindal and GBTL make offers to acquire bankrupt Future Enterprises
The National Company Law Tribunal admitted Kishore Biyani’s Future Enterprises for corporate insolvency on February 27.
Chivas and Absolut maker Pernod Ricard to roll out new brands, says India CMO, Kartik Mohindra
In a conversation with Storyboard18, Kartik Mohindra, chief marketing officer, speaks on emerging consumer trends and why whisky remains the country’s staple alcoholic drink.
Shark Tank India startups grew 6X with external funding: Redseer report
A total of 27 startups successfully secured funds from external investors, regardless of whether they scored a deal, dropped out, or got rejected on the show.
How marketers can use hyper-personalization to drive business growth
Hyper-personalization transcends basic segmentation, allowing brands to deliver highly relevant and targeted experiences based on deep consumer insights.
Disney explores strategic options in India amid Star India’s fortunes shift: WSJ Report
Hotstar is expected to lose 8-10 million subscribers in its fiscal third quarter. The report also states Star’s overall revenue for FY ending September 2023 is expected to drop around 20 percent to slightly less than $2 billion.
Parineeti Chopra joins the long list of celebrity entrepreneurs with investment in Clensta
Apart from Chopra, actors including Deepika Padukone, Alia Bhatt, Priyanka Chopra as well as sportsmen Virat Kohli and Sachin Tendulkar have either invested or started their own company.
Domino’s burning pizza slice billboard stunt: original or inspired?
Domino’s joins the likes of brands such as Zomato, Bata India, Tanishq, and Hyundai that have also achieved customer delight with unique OOH ads.