Tag: brand marketing

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.

How AI will reimagine the art and the artist

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.

Elon Musk launches AI startup xAI

Musk acknowledged the storm, admitting his government commitments have distracted from Tesla operations.

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.

Google Bard now available in over 40 languages, including nine Indian languages

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.

Tata Motors Shubhranshu Singh and GV Ramanan on how to forge the CMO-CFO alliance

Shubhranshu Singh, vice president, marketing - domestic & IB, CVBU and GV Ramanan, vice president - finance & group controller at Tata Motors in conversation with Storyboard18's Delshad Irani

Shubhranshu Singh, vice president, marketing – domestic & IB, CVBU and GV Ramanan, vice president – finance & group controller at Tata Motors talk about forging CMO-CFO relationships and how a good relationship between the two can largely impact a business.

Baseline Ventures signs badminton duo Gayathri Gopichand and Tressa Jolly; secures sponsorship from Muthoot FinCorp 

The remarkable duo, Treesa Jolly (left) & Gayathri Gopichand (right) have showcased their extraordinary skills by clinching one BWF title and winning medals at the Commonwealth Games, are climbing up the ladder in the world of badminton.

This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.

Retail inflation snaps falling streak, rises to 4.81% in June

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Economists had expected headline retail inflation to rise to 4.6 percent in June.

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

"Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led," says Devika Bulchandani at Storyboard18’s Global Pioneers Summit.

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.