brand marketing – Page 368

Future of Snapchat will be shaped by key markets such as Japan, India & Australia, says Ajit Mohan

India has already proven to be a significant market for Snapchat, with the platform boasting 200 million users in the country. (Still from the video)

Snap, one of the world’s leading tech companies, has set its sights on India as part of its aggressive growth strategy. Ajit Mohan, President for Asia Pacific at Snap Inc, revealed in an interview with Delshad Irani, the editor of Storyboard18, that the future of Snapchat will be shaped by key markets such as Japan, India, and Australia.

JioCinema sets new world record with 3.21 Crore peak concurrency during TATA IPL 2023 final

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.

Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.

Tata Consultancy Services most valuable Indian brand: Interbrand

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The top ten brands in the table have achieved remarkable scores across three of Interbrand’s brand strength factors: trust, distinctiveness and empathy.

BGMI’s second innings: 130 million downloads before ban, experts predict greater success

Recently, Nodwin Gaming disqualified and banned three teams from the Philips OneBlade Battleground Mobile India Cup 2024 for cheating by using unauthorized and unethical methods during the official esports tournament.

BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.

Yes Bank unveils refreshed brand identity

The tick has been transformed into a soaring bird, which represents the bank’s current position of ‘soaring’. Moreover, the smoothened out corners and fluid shapes have replaced the angular edges of the older identity, along with a more emphatic typography. (Still from an ad)

The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.

ASCI refreshes advertising guidelines for the education sector

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The new advertising guidelines focuses on students’ mental health and physical well-being.

Vocal for local: Tips for brands on local targeting

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.

News18 India beats Aaj Tak comprehensively

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.