Tag: brand marketing

Bombay Shaving Company brings Gauri Malhotra on board as CMO

Gauri Malhotra is seasoned business leader and marketing professional with over 15 years of experience in building brands, setting up digital businesses and building teams and capabilities for brands like Marico Ltd. and RPSG in the past.

In her new role, Gauri Malhotra will build a strong brand and sustainably grow both Visage Lines Personal Care Pvt Ltd’s personal care brands – Bombay Shaving Company and Bombae, on the backbone of consumer centric innovation and meaningful experiences.

Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%

The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.

Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.

Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry

Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani

Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.

HUL chairman Nitin Paranjpe’s speech cited India as the silver lining in a challenging era

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

A young workforce, rising consumption, enviable digital infrastructure, quest to become a favoured investment destination and a growing culture of innovation and enterprise are five factors that will help the country in its growth journey