Storyboard18’s Delshad Irani spoke to Ajit Mohan, president – APAC, Snap Inc about the new Snap story and how they plan to evolve and diversify in India.
Tag: brand marketing
Mast & Meh: Britannia, Parachute, Hitachi, Adani Group, Airtel
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee
Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.
Online food delivery platforms’ profitability leads to modest 7% spike in business: Redseer
In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.
“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill
According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.
Publicis Groupe’s Anupriya Acharya on India business, IPL, and more
In an interview with Storyboard18, Anupriya Acharya, CEO, Publicis Groupe, South Asia, said that all categories related to domestic consumption is doing well for the network in India.
Tinder’s Melissa Hobley on Gen Z and new-age dating trends
Melissa Hobley, global CMO, Tinder shares her thoughts on Gen Z dating techniques and other trends to watch out for in 2023.
Beyond Rainbow: Navigating brands’ inclusive engagement with Pride
The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.
Creativeland Asia Network launches Creativeland Studios: acquires 62% majority stake in London-based Creators Inc.
CLAN has launched Creativeland Studios to focus on the growth of its long and short-format cinema and tv content offering – focussing on creating, producing and distributing films, documentaries, television series and audio content.
Over 95% marketing professionals believe Generative AI will enhance creativity: Adobe
According to Adobe’s Future of Digital Experiences Report, marketing and customer experience professionals are even more optimistic regarding emerging generative AI technologies – nine out of ten respondents anticipate generative AI will help increase their work product quality and volume (95%), enhance their creativity (96%), and help reach more of the right customers (96%).