brand marketing – Page 367

Snap Inc’s Ajit Mohan on the company’s next phase of growth in India

Ajit Mohan, president - APAC, Snap

Storyboard18’s Delshad Irani spoke to Ajit Mohan, president – APAC, Snap Inc about the new Snap story and how they plan to evolve and diversify in India.

Mast & Meh: Britannia, Parachute, Hitachi, Adani Group, Airtel

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee

As per Kaushik Mukherjee, "Currently, we have over 100 unique Sugar stores, 600 stores in modern trade, and our products are available in 40,000 general trade outlets. This strategic decision aligned all our efforts toward becoming a large and successful company, not just digitally, but also in retail."

Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.

Online food delivery platforms’ profitability leads to modest 7% spike in business: Redseer

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.

“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill

Gill has taken on the role of Venture Partner at Kalaari Capital, having already served as a Founding Board member of CXXO.

According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.

Publicis Groupe’s Anupriya Acharya on India business, IPL, and more

Anupriya Acharya, CEO, Publicis Groupe - South Asia

In an interview with Storyboard18, Anupriya Acharya, CEO, Publicis Groupe, South Asia, said that all categories related to domestic consumption is doing well for the network in India.

Tinder’s Melissa Hobley on Gen Z and new-age dating trends

Melissa Hobley, global CMO, Tinder

Melissa Hobley, global CMO, Tinder shares her thoughts on Gen Z dating techniques and other trends to watch out for in 2023.

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.

Creativeland Asia Network launches Creativeland Studios: acquires 62% majority stake in London-based Creators Inc.

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

CLAN has launched Creativeland Studios to focus on the growth of its long and short-format cinema and tv content offering – focussing on creating, producing and distributing films, documentaries, television series and audio content.

Over 95% marketing professionals believe Generative AI will enhance creativity: Adobe

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

According to Adobe’s Future of Digital Experiences Report, marketing and customer experience professionals are even more optimistic regarding emerging generative AI technologies – nine out of ten respondents anticipate generative AI will help increase their work product quality and volume (95%), enhance their creativity (96%), and help reach more of the right customers (96%).