Tag: brand marketing

Parle remains most chosen in-home FMCG brand; Britannia tops OOH category: Kantar

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The report has evaluated the top FMCG brands of 2022 by their Consumer Reach Points (CRPs), which gauge the brand’s popularity based on actual consumer purchases and the frequency of those purchases within a calendar year.

Govt engages influencers for creating awareness, no payment made: Anurag Thakur tells Lok Sabha

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

In response to Congress MP Manish Tewari’s query in Lok Sabha, Minister Anurag Thakur clarified that social media influencer collaboration was facilitated through MeitY, with no financial transactions involved.

India is open to Chinese investments: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

In 2020, over 300 Chinese apps were ban and several electronics companies including Xiaomi, Vivo and Oppo experienced stringent interrogations for their operations in India.

Marico to acquire 58% in plant-based nutrition brand ‘The Plant Fix- Plix’

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

Marico will acquire the remaining stake of 25.25 percent on a fully diluted basis in tranches by May 2025. Currently available as a D2C brand and on third-party e-commerce marketplaces, it plans to ramp up its offline presence over the next few years.

Yardley’s Manish Vyas: If a celebrity is well-known, the brand can spend less on media

Manish Vyas, senior vice president and business head, Yardley India and Thailand highlighted, "The big trend that is happening is consumers moving from unbranded to branded. We are working on the strategy of how to convert from ‘U’ (Unbranded) to ‘Y’ (Yardley)."

Manish Vyas, senior vice president and business head, Yardley India and Thailand threw light on the brand’s successful markets in India, the two different sets of consumers it caters to, his take on Generative AI, and more.

Coca-Cola Q2 Earnings: India emerged as key growth driver in APAC region

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

Developing and emerging markets remained even, with growth in India and Brazil offset by the suspension of business in Russia in 2022 and a decline in Pakistan.