Tag: brand marketing

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.

Clutter Breakers: Coca-Cola’s new ad campaign turns fantasy into reality

The ad campaign by Coca-Cola titled ‘Masterpiece’ is truly named aptly. Viewers get to see a different side of the brand's storytelling. Contrary to what they are already used to seeing, where a bottle of Coke would appear in the middle of the story, this time the bottle of Coke is the story.

In Coca-Cola’s recent ad, paintings from the likes of Warhol, Vermeer and Van Gogh among others literally come to life though animation and VFX.

Spikes Asia 2023: Leo Burnett India becomes agency of the year

Leo Burnett India won two Grand Prix at the festival. The wins were for P&G’s Whisper's 'The Missing Chapter' and Mondelez’s Oreo's '#BringBack2011' campaigns. Along with this, the agency also bagged one Glass, two Gold, three Silver and five Bronze Spikes. (Still from The Missing Chapter | Keep Girls In School ad)

Leo Burnett won two Grand Prix, for P&G’s Whisper and Mondelez’s Oreo campaigns. Along with one Glass, two Gold, three Silver and five Bronze Spikes.

Britannia’s Marie Gold ad seeks to celebrate Women’s Day everyday

There is a lot of clutter this time round, especially on March 8. The idea of talking about Women’s Day a day later is unique and stands out. It conveys that while the celebrations have ended, the emotions and essence should continue. Even though the ad is about Women’s Day, it is expected to be watched by men and women. The simple and humble storyline is expected to generate a very positive response.

In an exclusive conversation with Storyboard18, Amit Doshi, chief marketing officer of Britannia, talks about the latest Women’s Day ad campaign and a startup contest that empowers women entrepreneurs.

Influencer Marketing: Industry welcomes govt’s new guidelines for celebrities, social media influencers

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

Titled “Endorsements Know-hows!”, the new guidelines state that endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion” can be used.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part Two)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representational image by Knight Duong via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part One)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representative image by Miguel Salgado via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Despite modest gains in representation over the last decade, women are still dramatically underrepresented in corporate setups, especially in senior leadership. While a recent McKinsey & Company study says that more businesses are prioritizing gender diversity, corporate culture and policies don't always reflect that - and it affects employee job satisfaction and the time they spend at the company.

A simple web search for the definition of leadership returns over 130 million results. But what stands out among all these millions of theories is the gradual shift in emphasis from “who” the leader is to “what” the leader does. While some may posit that a leader’s success is determined by a combination of values… Continue reading BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future