NVIDIA’s MD – Asia South Vishal Dhupar talks to Storyboard18 about the impact and effectiveness of AI on industries including advertising and marketing.
Tag: brand marketing
Zerodha’s CEO and co-founder Nithin Kamath on financial literacy and why finfluencers need regulation.
Finfluencers are new-age personal finance consultants who create digital content on social media. Their genre is one of the fastest-growing content universes online. Recently, there has been a universal call for tighter regulations for finfluencers who have taken over the internet.
Goodknight’s implied value stands around Rs 30,000 crore
Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market.
Welspun unveils new brand identity to acknowledge its growth
The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next-level opportunities, value, and experiences.
Reliance to acquire Alia Bhatt’s Ed-a-Mamma for Rs 300-350 Cr
Ed-a-Mamma which started in 2020 has been selling its products through online platforms including AJIO, Myntra, Tat CLIQ, Amazon apart from its own webstore.
India’s Pro Panja League to be broadcast in USA on Willow TV
Pro Panja League is a professional arm wrestling competition from India. This partnership will help strengthen the tournaments fanbase globally.
Vivo India onboards Wunderman Thompson India as its agency on record
Wunderman Thompson India will manage the integrated creative duties for Vivo’s product portfolio.
Why are creators and marketing agencies liking Threads more than Twitter?
Longer-form writing, Instagram’s vast user base, and none of Twitter’s incessant negativity. Creators and influencer marketing agencies are Liking Threads over Twitter. For now.
When Nithin Kamath doubled up as Zerodha’s social media manager
Zerodha’s Nithin Kamath talks about creating his personal brand online, the power of storytelling and building Zerodha from scratch.
Storyboard18 Insider: A startup founder dislikes social media; an agency under performance pressure; and more
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