Tag: brand marketing

NFT is not just the marketer’s shiny new toy; Gaming and esports show the way

Gaming NFTs are becoming popular in India with companies in the space facilitating trading of digital assets. Since everything about gaming is digital - every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work.

NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement.

Virat Kohli: With a brand value worth Rs1500 crore, Kohli is one of India’s most bankable stars

Being the most followed cricketer after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post

Virat Kohli, cricketer and investor, is the face of brands like Audi India, Manyavar, Myntra and Fire-Boltt. Kohli became the first cricketer to sign a Rs 100-crore deal with Puma.

FIFA World Cup 2022: Qatar bans beer sale in all 8 stadium venues

Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. (Representative Image via Unsplash)

Alcohol is more available in Qatar than some Middle East states though it is served only in hotel restaurants and bars that have licences. It is illegal to consume it elsewhere.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

In an email sent by Read internally, he said the scam was unsuccessful and that everyone needs to be more vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

Pepsi to giveaway NFTs as prizes from new collection in a social media contest

Pepsi Black Zero Sugar is all set to release a set of 20 NFTs minted on the Polygon blockchain centred around the classic Pepsi Black ‘Zero’ visual, inspired from brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the progressing world of social media and gamification.

Pepsi has released its very own ‘Pepsi Black Zero Sugar’ NFT collection to build a stronger connection with the new digitally savvy, young generation.

Mast & Meh: Cadbury 5 Star, Bournvita, Pepsi, 82°E, Amazon Pay, Mamaearth

Deepika Padukone’s new skincare brand 82°E's latest campaign depicts. It’s a visual collage capturing women practising everyday self-care rituals while also caring for their skin. Self-care for you could be anything. It could be allowing yourself to sleep five minutes longer, pushing yourself to follow an exercise routine or simply relishing your favourite food.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

HCLSoftware signs sponsorship deal with Formula One racing team Scuderia Ferrari

The HCLSoftware logo will make its debut on Scuderia Ferrari’s F1-75 single-seater, driven by Charles Leclerc and Carlos Sainz at Formula One’s season finale at the 2022 Abu Dhabi Grand Prix

The three-year long deal with Ferrari S.p.A. sees HCLSoftware become a strategic partner to the Scuderia Ferrari racing team, with a focus on supplying high-performance and precision technology.

Will Amul score a goal with its Portuguese football team sponsorship?

Amul has a set pattern when it comes to such sponsorships and collaborations. They normally tend to look at a combination of efficiency and factors that add to their brand value and this sponsorship caters to both of these fundamentals. With this deal Amul will be able to garner massive visibility from across the world especially now where a lot of people will tune in to watch football. There are people who watch football once in four years during the FIFA World Cup, this is a good way to reach out to them as well.

Amul is breaking the clutter of cricket-worship by brands in India. A sponsorship agreement with two football teams before the FIFA World Cup is a strategic move.

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt’s Dilen Gandhi

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex).