Twitter CEO Linda Yaccarino shared her vision for ‘X,’ the platform’s rebranded future under Elon Musk, centered on unlimited interactivity and global connectivity powered by AI.
Tag: brand marketing
Elon Musk makes the Twitter bird ‘X’; ad and design experts weigh in on the rebrand
The experts seem divided on the brand revamp and whether it could breathe new life into Twitter, which remains way behind its competitors, such as Meta, in terms of user base and advertising revenue.
AJIO ropes in Megalodon as its AI creative design partner
As per the mandate, Megalodon will bring its cutting-edge AI-driven design capabilities to AJIO’s brand strategy.
Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side
Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.
Oppenheimer and Barbie: Hollywood clash fuels multiplex boom in India
In cities like Bengaluru, Mumbai and Delhi, most of the shows in premium screens like IMAX are sold out with ticket rates starting from rs 700 and going over Rs 2,000 for the two Hollywood films released in India simultaneously on July 21.
Twitter logo change: Five facts about the now-dead Twitter blue bird
Twitter owner Elon Musk killed the blue bird and unveiled a new logo Deus X. Here’s a quick history of the blue bird.
Elon Musk kills the blue bird; So what’s the new Twitter logo?
Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.
Why is Air India CEO Campbell Wilson meeting influential Indian diaspora in Palo Alto?
Air India’s transformation is well underway with AI executives also leading outreach among influential business communities and brands abroad.
Prashant Pitti on AI impact on travel sector, power of influencers and more
Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.
Meesho’s Vidit Aatrey on brand revamp, regulations influencers and more
Vidit Aatrey, Founder and CEO, Meesho talks to Storyboard18 about company’s recent brand revamp, investment in mass media and why regulating social media influencers the right way is the way forward.