Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.
Tag: brand marketing
MullenLowe rebrands its identity; introduces a fluid octopus as its logo
The logo used to be a ‘Challenger Octopus’ with boxing gloves and had gone out of style, as per the agency. Hence, a new octopus, fluid in its description takes its place which represents breaking free from the corporate-agency world.
DS Group acquires The Good Stuff
It is a strategic move to grow and strengthen the Group’s confectionery portfolio, whilst widening its distribution reach across grocery and other retail outlets.
Unilever’s Nitin Paranjpe says all over €100k ad productions to include one person with a disability in crew
Nitin Paranjpe, chief people and transformation officer at Unilever shared that the company has taken a step in the right direction to create an inclusive community for all.
The Bournvita brand story: From creating iconic ads to battling unexpected controversy
Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.
Watch HDFC Bank’s Ravi Santhanam’s hot take on AI
Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.
Swiggy’s Rohit Kapoor: Clarity in purpose leads to brand love
Rohit Kapoor of Swiggy shares his views on how to build brand love, on artificial intelligence (AI), its impact and many more.
Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.
Top creative and media agency heads on how AI will impact the advertising biz
Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.
Pernod Ricard India retains Wavemaker India to handle its media duties
As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.