Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.
Tag: brand marketing
Jio Effect: After JioCinema’s free streaming of major sports events, Disney+Hotstar follows
With free streaming, highest-ever peak concurrency, massive number of video views, and multiple feeds with various languages, JioCinema broke all previous records and then some during IPL 2023. Now Disney+Hotstar wants to offer free-streamed cricket.
FIFA announces AB InBev as its official beer sponsor for Women’s World Cup
AB InBev will be the official beer sponsor for FIFA Women’s World Cup 2023 and the FIFA World Cup 2026.
HSBC’s new brand campaign with Virat Kohli promotes the idea of seeking new opportunities
The campaign highlights HSBC’s purpose of “Opening up a world of opportunity” as it works to support the goals of India going global.
Meesho refreshes logo, launches sonic branding as it eyes bigger pie of ecom market
Executed by design firm Landor & Fitch, the company has a refreshed logo with new colour scheme and sonic branding with tagline “Lo aaya Meesho”.
Wipro Consumer Care expands into packaged foods with strategic acquisitions and organic growth
In an interview with Storyboard18, Anil Chugh, president of the foods business, and Neeraj Khatri, chief executive of consumer care, India and SAARC Business, at Wipro Consumer Care and Lighting, share details on the company’s recent acquisitions, brand marketing strategies, and more.
Wakefit infuses artificial intelligence in its latest ad; features Ayushmann Khurrana
Storyboard18 decodes how Wakefit conceptualised its latest ad campaign, “Andar ke bacche ko jaga,” and made Bollywood actor Ayushmann Khurrana look like a child.
9 in 10 B2B marketing leaders in India to increase use of Generative AI: LinkedIn
According to LinkedIn’s latest research, 87 percent B2B marketing leaders plan to increase the use of Generative AI to improve efficiency and create content.
#TBH: No ‘digital advertising fatigue’ among regional audiences
There’s a newer audience that marketers have started advertising to in the last two and half years, which is consumers in tier 2 and tier 3 towns. They’re not stricken by fatigue and brands are using regional creatives and direct communication to culturally connect with these people.
Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra
For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.