brand marketing – Page 37 – storyboard18

10 Indian skincare brands revolutionizing the global beauty industry

By seamlessly blending age-old Ayurvedic traditions with cutting-edge scientific research, these homegrown brands are not only addressing modern skin concerns but also championing transparency and ethical practices. (Image: Unsplash)

Here’s a roundup of some trailblazing brands that are setting new benchmarks in sustainable, ethical, and effective beauty in India and worldwide.

The next global snack: Can the humble makhana conquer the world?

Superfoods often have their moment in the spotlight before they settle into everyday consumption, experts say.

Finance Minister Nirmala Sitharaman’s Union Budget proposal aims to elevate makhana to global superfood status, with plans for a Makhana Board in Bihar to boost production and marketing. Can it become the next kale or quinoa? The challenge and the opportunity is for makhana to make that leap and become the next global sensation.

Google’s Reunion Ad: A heartwarming tale that moved many

The story revolved around two friends, Baldev and Yousuf, who were separated due to partition, and who reconnected decades later, all thanks to Google. (Stills from the campaign)

Storyboard18 spoke to some of those involved in the making of this iconic film to piece together how a little bit India went global through this ad.

Ola Electric’s Q3 losses widen to Rs 564 crore, revenue declines 19.4%

In a restructuring exercise, Ola mentioned that it will be automating its customer relations operations.

Ola Electric’s Q3 FY 25 revenue declined by 19.4 percent to Rs 1,045 crore YoY

Ratan Tata’s will shocks inner circle with Rs 500 crore bequest to a mystery man

It has been revealed that the renowned industrialist has bequeathed a third of his residual assets—estimated by some sources to be in excess of Rs 500 crore—to Mohini Mohan Dutta.

In a stunning revelation, the late Tata Emeritus has allocated a third of his residual assets to Mohini Mohan Dutta—a travel industry entrepreneur whose close ties with the titan were known only to a select few.

CDAC-Noida and LEGO India join forces to boost India’s electronic toy industry

LEGO India is joining hands with CDAC Noida supported by CPL to provide mentorship to 1-2 students per batch on their toy prototypes. (Representative image by Yulia Matvienko via Unsplash)

The project is a tailored made initiative of R&D group of the Ministry to foster the growth of the Indian electronic toys industry by developing prototype.

Apple set to reveal iPhone SE 4 with full-screen display, powerful A18 chip next week

The iPhone SE 4 is expected to have a starting price slightly higher than the previous model's Rs 39,999 price tag (Image source:Moneycontrol)

The new model is expected to feature a sleek, full-screen display measuring approximately 6.1 inches, marking a departure from the previous design that included bezels and a home button.

Meta rolls out AI-driven tools to revolutionize ad campaign performance

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

New enhancements including Opportunity Score, Advantage+ Sales, and Leads campaigns promise real-time insights and full automation for advertisers worldwide.

MAST & MEH: Crocs, Youva Stellar, Cadbury Silk, Fastrack, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat! (Images: YouTube)

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over ‘India Gets Moving’ campaign

Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets.

Customers have also raised their complaints to Insurance Regulatory and Development Authority of India (IRDAI) and have sent legal notice to HDFC Ergo for alleged unfair trade practices and cheating.