Tag: brand marketing

‘Number of hours of work don’t matter, quality of work does,’ says Bajaj Auto MD

Reflecting on his own practices, Rajiv Bajaj revealed that he adopted remote work as early as 2018, long before it became the norm during the pandemic.

Bajaj Auto’s Managing Director Rajiv Bajaj, advocates quality over quantity in work, decentralised decision-making, and a humane approach to leadership amidst the debate on long working hours.

Harish Bijoor’s #StareAtSpouseChallenge gives a humorous spin to 90-hour workweek controversy

Harish Bijoor’s challenge encourages participants to stare at their spouses, share clips of the moment on platforms like X, LinkedIn, Instagram, and Threads, and celebrate the importance of personal relationships.

Branding expert takes a humorous dig at work-life balance, urging professionals to prioritize personal connections over excessive work hours.

Steve Jobs’ wife Laurene to attend Mahakumbh 2025

Expected to arrive on January 13, Laurene Powell Jobs will stay at the camp of Shri Panchayati Taponidhi Niranjani Akhara, led by Swami Kailashanand Giri. (Image: Ford Foundation)

Wife of the late Apple co-founder Steve Jobs, Laurene Powell Jobs will spend 17 days at the Mahakumbh 2025, immersing herself in the teachings of Sanatan Dharma, alongside other global personalities.

2025: The Year Of…: Experiential marketing’s comeback, says Bisleri’s Tushar Malhotra

Tushar Malhotra, Director, Sales and Marketing, Bisleri International

Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.