brand marketing – Page 38

F1 signs Nestle’s KitKat as Official Chocolate Bar partner; sport aims for ‘new audiences’

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1.

IPO-bound Swiggy strengthens leadership with two former Flipkart execs

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Shalabh Shrivastava and Hari Kumar G have joined the IPO-bound Swiggy.

India’s financial crime agency intensifies probe into Amazon and Flipkart over foreign investment violations

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The scrutiny is part of a broader crackdown on perceived anti-competitive practices by online platforms in India.

Zomato: From relatable branding to food safety scrutiny

As of now, Deepinder Goyal holds a 4.2% stake in Zomato, valued at over Rs 10,000 crore.

Zomato head emphasizes authentic customer engagement as Zomato addresses recent concerns over warehouse inventory practices.

Zomato launches ‘Food Rescue’ to reduce food wastage

Bhanu, who currently works as a product manager at a startup, shared that he regularly posts suggestions on Twitter, tagging companies like Zomato to offer ideas for enhancing their services.

New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.

More sparkle for less: Lab-grown diamonds transform wedding jewellery choices in India

It takes roughly 2 months to manufacture lab-grown diamonds. (Image: aenl-weddings-godhydmIwgc via Unsplash)

Indians are warming up to lab-grown diamonds for weddings. While the country’s gems and jewellery market is close to $80 billion, only 5 percent market share is in diamond jewellery.

Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel

No doubt, Rapido's success in major cities has sparked speculation about its potential for nationwide expansion. While the company has made significant strides in Bengaluru and Mumbai, conquering other metros like Chennai and Pune, where Ola and Uber have a stronger foothold, will be a true test of its capabilities.

In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%

SUV sales surge on festive demand, rural market powers 2W and PV sales: FADA

Overall, while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes. (Image source: Unsplash)

Overall retail sales grew by 32% YoY and 64% MoM. All categories showed positive growth, with 2W up 36%, 3W up 11%, PV up 32%, Trac up 3% and CV up 6% YoY.

Delhi High Court orders Alpino Health Foods from running ads disparaging oats

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

Ex parte ad interim injunction granted in favour of Marico Limited over alpino’s alleged disparaging campaign against oats; next hearing on the matter scheduled for March 19.

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

PayNearby latest report highlighted a significant growth in cash withdrawal transactions in Northeast India, with Mizoram, Meghalaya, Nagaland, and Assam leading the way in digital financial inclusion.

PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.