brand marketing – Page 39

Bingo! Tedhe Medhe brings ‘Bhaukaal Lok’ to Maha Kumbh 2025

True to its name, which combines 'swagger' (Bhaukaal) with 'realm' (Lok), the initiative promises a vibrant celebration of Uttar Pradesh's cultural essence, bold flavours, and festive spirit.

ITC’s quirky snack brand blends Uttar Pradesh’s vibrant culture with bold flavours in an immersive experience zone.

Maruti Suzuki unveils its first electric SUV – e VITARA

Built on the ground-up HEARTECT-e platform, the e VITARA offers superior performance and excellent range, with uncompromised comfort and safety. Set to be introduced in the NEXA channel, the e VITARA embodies NEXA’s core values of innovation, sophistication and premium customer experiences, stated the company in a statement.

The e VITARA will be showcased through a phased rollout across NEXA dealerships nationwide. The e VITARA will be exported to more than 100 countries, including key markets like Japan and Europe.

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

Apple launches dedicated store app for India to enhance shopping experience

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

The app will complement Apple’s physical stores in Mumbai and New Delhi, with additional locations planned in other cities.

Gen Z takes charge of healthcare, survey highlights misunderstood priorities: Report

67% of Gen Z respondents feel positively about taking charge of their health, yet cite significant challenges, including high costs, misinformation, and inadequate communication.

Burson’s report sheds light on Gen Z’s dual focus on mental and physical health, their skepticism of digital solutions, and the demand for greater in-person care.

Maha Kumbh 2025: AI tool ‘Bhashini’ breaks language barriers

Bhashini will offer multilingual support in 11 Indian languages, making it easier for people to share and access information at this historic event

MAST & MEH: Myntra, Cleartrip, Acko, Duolingo, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

How AI and fractional CMOs are reshaping the industry

The report explores four key areas to provide a comprehensive overview of AI's evolving role in the advertising landscape

As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.

India’s experience economy needs more than investment – it needs strategic infrastructure, says CEO of BookMyShow

Ashish Hemrajani sees a cultural shift where young Indians, empowered by social media platforms like Facebook, Instagram, and YouTube, are eager to engage with global and regional content alike. He points to the growth of regional cinema, music, and culture as key drivers of this change. (Image Source: Black hat Talent Solutions)

For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses.