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Tag: brand marketing
How AI and fractional CMOs are reshaping the industry
As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.
India’s experience economy needs more than investment – it needs strategic infrastructure, says CEO of BookMyShow
For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses.
Pocket FM to lay off 75 employees
The Pocket FM spokesperson spoke about the necessity of this move to ensure long term sustainability and the company’s success.
87% of Indian job seekers turn to AI for resume updates: Canva Report
Report highlights growing reliance on visual resumes, social media branding, and generative AI in the 2025 job market.
Donald Trump mulls 60-90 day suspension of TikTok ban enforcement: Report
170 million American users may lose access unless last-minute intervention occurs.
Maha Kumbh 2025 spurs a surge in gig and temporary jobs
The 45-day festival in Prayagraj is expected to generate around one million short-term employment opportunities.
Swiggy ventures into sports with new subsidiary, Swiggy Sports
The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.
The startup leadership dilemma: Who truly bears responsibility for a brand’s stumbles?
From celebrity status to scapegoat? Is the the cost of leadership multifaced and nuanced?
From Scripts to Screens: Here’s how AI is redefining India’s entertainment landscape
From script enhancement to creating trailers for movie production, here’s how AI is changing the Indian entertainment industry’s landscape for the coming time