brand marketing – Page 40

MAST & MEH: Myntra, Cleartrip, Acko, Duolingo, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

How AI and fractional CMOs are reshaping the industry

The report explores four key areas to provide a comprehensive overview of AI's evolving role in the advertising landscape

As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.

India’s experience economy needs more than investment – it needs strategic infrastructure, says CEO of BookMyShow

Ashish Hemrajani sees a cultural shift where young Indians, empowered by social media platforms like Facebook, Instagram, and YouTube, are eager to engage with global and regional content alike. He points to the growth of regional cinema, music, and culture as key drivers of this change. (Image Source: Black hat Talent Solutions)

For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses.

Pocket FM to lay off 75 employees

Pocket FM had laid off around 50 employees in October 2024, and this is the second round of job cuts at the company. In July 2024, Pocket FM had to also do away with 200 contractual writers. (Image Source: Apple App store)

The Pocket FM spokesperson spoke about the necessity of this move to ensure long term sustainability and the company’s success.

87% of Indian job seekers turn to AI for resume updates: Canva Report

People in Delhi work 8.3 hours per day, says report.

Report highlights growing reliance on visual resumes, social media branding, and generative AI in the 2025 job market.

Donald Trump mulls 60-90 day suspension of TikTok ban enforcement: Report

Neither TikTok nor ByteDance has commented on the situation outside regular business hours.

170 million American users may lose access unless last-minute intervention occurs.

Maha Kumbh 2025 spurs a surge in gig and temporary jobs

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

The 45-day festival in Prayagraj is expected to generate around one million short-term employment opportunities.

Swiggy ventures into sports with new subsidiary, Swiggy Sports

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.

The startup leadership dilemma: Who truly bears responsibility for a brand’s stumbles?

The most common reinvention actions taken by four in ten India CEOs over the last five years are developing innovative products and services and targeting new routes to markets – for example, selling directly to consumers rather than through intermediaries. Further, 38% of India's CEOs, as against 32% globally, have aimed at acquiring a new customer base. (Image Source: Unsplash)

From celebrity status to scapegoat? Is the the cost of leadership multifaced and nuanced?

From Scripts to Screens: Here’s how AI is redefining India’s entertainment landscape

From script enhancement to creating trailers for movie production, here’s how AI is changing the Indian entertainment industry’s landscape for the coming time