brand marketing – Page 40

Brands that hit the right note with Diljit Dosanjh’s Dil-Luminati Tour

Diljit Dosanjh's Dil-Luminati Tour is a masterclass in cross-promotional marketing, with each brand bringing its unique vibe to amplify the fan experience.

Discover how brands hitched a ride on Diljit Dosanjh’s electrifying Dil-Luminati Tour, infusing fan experiences with savvy partnerships and creative marketing.

Zomato CEO braves Delhi traffic for Diljit Dosanjh’s Delhi concert

Deepinder Goyal emphasized that Zomato does not intend to compete directly with restaurants, adding that Bistro, its new quick-meal concept, is neither a “private label” nor a “Zomato kitchen.”

Delhi’s festive spirit heated up as Zomato’s CEO joined the crowd for Diljit Dosanjh’s concert, navigating heavy traffic for a night of Punjabi beats.

Singles got free water bottles at Diljit Dosanjh’s Delhi concert: Know why

Outside the stadium, volunteers from the matrimonial site Jeevansathi.com handed out free water bottles to single attendees.

Volunteers from the matrimonial site Jeevansathi.com handed out water bottles to single attendees outside the stadium, with their clever campaign quickly becoming a viral sensation, stealing the spotlight at Jawaharlal Nehru Stadium.

Bvlgari launches its digital boutique in India in a partnership with Tata CLiQ Luxury

Tata CLiQ Luxury and Bvlgari will offer a luxury concierge service, through which customers can get a personalised shopping experience from knowledgeable experts trained by Bvlgari who can guide them in their journey.

This strategic collaboration marks Bvlgari’s debut in India’s e-commerce space.

81% security leaders anticipate cyberattacks in next year: HCLTech

54% of the security leaders identify AI generated attacks as the biggest security risk. (Image: Unsplash)

While only 35% of security leaders feel confident in their in-house expertise to manage cybersecurity risks, 90% expect to continue relying on external sourcing to bolster their capabilities

Amul issues warning over counterfeit ghee amid controversy

Amul's advisory emphasizes the importance of recognizing genuine products, noting that the company has shifted to a Duplication Proof carton pack designed to prevent adulteration.

The Indian dairy giant advises consumers to be vigilant against fake products and clarifies its non-involvement in recent allegations concerning Tirupati laddoos.

Tata Group enters ultra-fast delivery market with ‘Neu Flash’

For Tata Neu, its approach to the quick commerce model will be crucial, particularly as the group opts for a more conservative strategy regarding consumer incentives.

Tata’s ecommerce venture aims to tap into the burgeoning demand for quick commerce in metropolitan areas.

FSSAI takes pro-active, industry-centred approach: Nestle

Suresh Narayanan's tenure with Nestlé began in 1999 when he joined as Executive Vice President for Sales in India.

Nestle India’s Suresh Narayanan applauds FSSAI’s progress over the last decade, credits improved response and testing credibility post-Maggi crisis.

Growth in premium FMCG more organic than price-driven: Nielsen

Tax reforms remain a key ask across the board.

Despite overall FMCG in India facing challenges to achieve double-digit growth, the premium segment consistently grows at double-digit rates across all markets and categories, driving half of the incremental sales for the Indian FMCG industry.