Tag: brand marketing

Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.

India’s drinking culture: A reflection of societal transformation

As India positions itself as a global leader, its evolving approach to alcohol consumption signals a broader shift—one that mirrors the nation’s ambition to lead rather than follow, stated Diageo India's Amitabh Pande. (Image Source: Culture Trip)

India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.

10 technological innovations that will redefine Maha Kumbh 2025

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

From underwater drones to AI-enabled cameras, Maha Kumbh 2025 is set to redefine the world’s largest religious gathering, blending tradition with technology. Here’s a roundup of the top cutting-edge tech that is expected to transform this grand event beyond bounds.

Deepika Padukone reacts to 90-hour workweek remark by L&T chairman

Bollywood actor Deepika Padukone, last seen in Singham Again, was one of the first to call out the remarks, sharing the company's statement on her Instagram stories with the caption, "And they just made it worse."

Deepika Padukone voiced her disagreement with L&T Chairman S.N. Subrahmanyan’s comments, where he expressed a preference for employees working on Sundays. She also criticized the company’s follow-up statement that defended his remarks.

L&T defends chairman S.N. Subrahmanyan amid backlash over 90-hour workweek remarks

The controversy mirrors a similar recent uproar over Infosys Founder Narayana Murthy's suggestion that young professionals should work 70-hour weeks to drive India’s development. (Image: LTIMindtree)

As criticism mounts over S.N. Subrahmanyan’s controversial remarks on work culture, L&T highlights its commitment to nation-building and extraordinary efforts for progress.

‘Number of hours of work don’t matter, quality of work does,’ says Bajaj Auto MD

Reflecting on his own practices, Rajiv Bajaj revealed that he adopted remote work as early as 2018, long before it became the norm during the pandemic.

Bajaj Auto’s Managing Director Rajiv Bajaj, advocates quality over quantity in work, decentralised decision-making, and a humane approach to leadership amidst the debate on long working hours.