Wilson & Hughes revitalized iconic travel brand with emphasis on leisure, business, and technology-driven experiences.
Tag: brand marketing
RK Swamy’s net profit declines by 62% to Rs 2.13 crore in Q2 FY25
The revenue from operations of the company reduced to Rs 65.61 crore lakh in Q2 FY 25 from Rs 79.7 crore in the corresponding quarter last fiscal.
Gen Alpha’s video binge, consumption up 60%: Kantar report
Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.
Pernod Ricard ups ad spend to Rs 845 cr in FY2024
The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.
Mondelez India ad expenses rise by 14.8% to Rs 1,603.15 crore in FY 24
Total expenses of Mondelez India were 11.9 per cent higher at Rs 11,080.72 crore in FY24
Over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries
Netflix’s ad business soars with record reach and strategic partnerships, setting new standards in entertainment advertising.
Noise’s ad and marketing spends surge to Rs 286 crore in FY 24
Noise’s employee benefit increased 53 percent to Rs 78 crore, including Rs 6 crore as ESOP cost
The hidden story behind Zomato’s name revealed by CEO Deepinder Goyal
On a light-hearted episode of The Great Indian Kapil Show, Zomato’s origin story revealed through a playful chat about domains and tomatoes.
BCCI to approach NCLT to withdraw insolvency proceedings against Byju’s after SC setback
The NCLAT had allowed the Byju’s-BCCI settlement, but the Supreme Court on October 23 set aside an order that permitted a ₹158 crore settlement.
From MrBeast to Khaby Lame: how international influencers are taking to India
India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.