brand marketing – Page 34

Dream11 launches ‘Guru Home’, aims to empower 50,000 creators by 2028

At the same time, it will give sports fans unprecedented access to verified experts thereby reinforcing user trust, safety, and transparency. (Image source: Dream11)

This feature not only provides content and insights to improve team formulation strategies but also offers Gurus a valuable platform to showcase their expertise and build a sustainable source of income.

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

New Ipsos global trends report highlights consumer calls for stronger business and government leadership amid rapid change.

India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever

Esi Eggleston Bracey, Global CGO and CMO, Unilever says that the company will continue to drive volume-led growth.

Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.

Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.

Ben & Jerry’s sues parent company Unilever, alleging suppression of Palestine advocacy

An agreement between the Lodha brothers was established in 2023, which explicitly prohibited HoABL from using any variation of the 'Lodha' name.

Ice cream maker alleges breach of settlement terms and silencing of social mission.

Agro Tech Foods to acquire Del Monte Foods in Rs 1,300 crore share swap deal

This strategic acquisition marks Agro Tech's push to broaden its portfolio in the processed foods sector.

The deal is subject to regulatory approvals, including clearance from the Competition Commission of India, and is expected to close within nine months.

Reliance and Disney complete transaction to form JV; Nita M. Ambani to be Chairperson

The transaction values the JV at ₹ 70,352 crore (~US$ 8.5 billion) on a post-money basis, excluding synergies. At the closing of the transactions noted above, the JV is controlled by RIL and owned 16.34% by RIL, 46.82% by Viacom18 and 36.84% by Disney.

Nita M. Ambani will be the Chairperson of the JV, with Uday Shankar as Vice Chairperson providing strategic guidance to the JV. Reliance has invested Rs 11,500 crore growth capital in the Joint Venture.

87 percent singles experienced positives of dating this year: Bumble

Single people are more determined, with nearly three in four (72 percent) globally looking to find a long-term partner in the next year. However, the level of tolerance has shifted. Specifically amongst women in India, more than two in three (70 percent) say that they are being more honest with themselves and are no longer making compromises. (Image source: Unsplash)

Bumble’s research report revealed the excitement single Indians experienced of meeting somebody new, building their confidence, and exploring new attributes in what they want. Bumble research shows that they are clear about their own desire for romance, total transparency, shared community values, and leaning into platonic male friendship at pivotal moments, to help navigate the next year in dating.

Meta sets sights on advertising for Threads: Report

The timing of the news coincided with Meta’s announcement that it will reduce the price of ad-free subscriptions for EU users of Instagram and Facebook.

Since its mid-2023 launch, Threads has experienced rapid growth, attracting over 175 million monthly active users in its first year.