Tag: brand marketing

Tata CLiQ unveils new identity as Tata CLiQ Fashion

The rebranding is accompanied by a complete visual overhaul, introducing a new logo, revamped app and website interfaces, and updated packaging.

From a horizontal marketplace to a specialised platform, Tata CLiQ Fashion redefines its vision with a focus on style, individuality, and lifestyle needs.

Zomato CEO Deepinder Goyal seeks ‘Chief of Staff’ with a unique offer

Deepinder Goyal emphasized that Zomato does not intend to compete directly with restaurants, adding that Bistro, its new quick-meal concept, is neither a “private label” nor a “Zomato kitchen.”

In a bold move, Deepinder Goyal seeks a candidate driven by a learning mindset for the role of Chief of Staff, with a focus on humility, personal growth, and a unique philanthropic twist.

India is at the heart of Airbnb’s global expansion story: Amanpreet Singh Bajaj

In a conversation with Storyboard18, Amanpreet Singh Bajaj, Airbnb's General Manager for India, Southeast Asia, Hong Kong, and Taiwan, shares insights on the company's growth strategy, market trends, and how celebrity collaborations bolster its position in India. (Image source: Airbnb)

In an interview with Storyboard18, Amanpreet Singh Bajaj talks about how Millennials and Gen Z are redefining travel in India with Airbnb at the forefront of experiential stays and wellness tourism.

SUGAR Cosmetics leverages Unicommerce to boost retail operations

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.” (Representative Image: Freestocks via Unsplash)

Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers.