brand marketing – Page 32

How Tata Tea Premium’s Jaago Re campaign champions social causes

Tea was also the first beverage people had when they woke up in the morning to energise themselves. Amer Jaleel, former group CCO (Chief Creative Officer) and Chairman, Mullen Lowe Lintas Group, added, “We felt that energising is not the right hook for the youth because the youth are already full of energy. Then we realised that tea actually wakes you up. From ‘wake’ to ‘awaken’ was a creative leap.” (Stills from ads)

Storyboard18 got in touch with Sushant Dash, CEO, Starbucks, and Amer Jaleel, former group CCO and Chairman, MullenLowe Lintas Group, who spoke about the campaign’s genesis, the story behind each ad film, Jaago Re 2.0, and a lot more.

Flexibility, and career growth drive white-collar job market to 10% quarterly growth: Indeed

The July-September 2024 quarter saw 42 percent of job seekers looking for a new job, resulting in a 10 percent rise in hiring activit (Unsplash)

Indeed’s report mentioned that for job seekers, flexibility has become a non-negotiable factor when choosing new roles. Consequently, employers, eager to attract and retain top talent, are transforming traditional work models to meet these demands.

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

Anupam Mittal shared that he is looking for a Chief of Staff too, in a social media post.

Taking a dig at Zomato’s founder Deepinder Goyal’s hunt for a chief of staff, Anupam Mittal shared that he is looking for one too, in a social media post that seems to be dripping in sarcasm.

IPL 2025 to start early: BCCI announces three-year schedule

Jiostar, the joint venture between Reliance Industries and Disney Star, will continue to broadcast the IPL (Image source: @IPL via Twitter)(Image source: @IPL via Twitter)

The 2025 season will kick off on March 14th and conclude on May 25th, featuring 84 matches. The 2026 season will follow a similar format, running from March 15th to May 31st.

Ola Electric to lay off 500 employees in restructuring exercise: Report

The Maha Kumbh, which runs until February 26, 2025, is expected to attract approximately 400 million visitors, making efficient transportation a critical aspect of the pilgrimage.

Ola Electric’s consolidated loss narrowed to Rs 495 crore in the July-September quarter from Rs 524 crore a year earlier

Hero MotoCorp plans to invest heavily in marketing and create ‘power brands’

Hero MotoCorp Limited Chief Executive Officer (CEO) Niranjan Gupt

Hero MotoCorp will be focusing on marketing investment to create ‘power brands’. “Now is the time to ramp up brand building, brand awareness and communication around these brands,” said CEO Niranjan Gupta.

The bizarre connection between 17th-century Swiss mercenaries and marketing

Companies routinely use nostalgic elements in product design, advertising, and even packaging to evoke a sense of familiarity and trust. (Image: daniel-schludi via Unsplash)

Today, Nostalgia is firmly embedded in the fabric of modern marketing. But, in its early meaning and use, nostalgia was seen as a painful and debilitating psychological condition.

34% CMOs believe AI will have broad applicability when it comes to media, reveals Dentsu report

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

29% CMOs agreeing their biggest concern was the tightening of data privacy regulations

Tata CLiQ unveils new identity as Tata CLiQ Fashion

The rebranding is accompanied by a complete visual overhaul, introducing a new logo, revamped app and website interfaces, and updated packaging.

From a horizontal marketplace to a specialised platform, Tata CLiQ Fashion redefines its vision with a focus on style, individuality, and lifestyle needs.