brand marketing – Page 336

Colgate reaches nine out of ten Indian households

Colgate-Palmolive is a leader in toothbrush sales and is focusing on water conservation, water-led programmes and speeding up action on climate change. (Image source: CNBC-TV18)

Colgate-Palmolive has employed hundreds of scientists that make sure that their products use cutting-edge science.

YouTube announces a long-term vision for medical misinformation policies

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.

How Duolingo is building a subculture through marketing

Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. (Representative Image: Surendran MP via Unsplash)(Representative Image: Surendran MP via Unsplash)

From Korean to English, Valyrian to Klingon, Duolingo has been scripting the right story for its users through its product and communication strategies.

Gaming major Krafton looking for deep-tech Indian firms for localised content

Sean Hyunil Sohn, CEO, Krafton India, says, "KRAFTON is committed to fostering growth within the Indian gaming and tech ecosystem. We have already invested approximately $140 million in 11 Indian-startups over the last two years, and we believe it to be the right time to evaluate, and announce our commitment of investing an additional $150 million in the Indian startup ecosystem over the next 2-3 years."

“We believe in the power of Indian content and the potential of Indian IPs” says Krafton India’s CEO Sean Hyunil Sohn.

X disables promoted accounts ad business

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Elon Musk, who acquired Twitter in October 2022, announced the platform’s rebranding on July 23rd, 2023.

ChatGPT creator OpenAI releases new AI solutions for content moderation

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

GPT-4 will able to interpret rules and nuances in long content policy documentation and adapt instantly to policy updates, resulting in more consistent labeling.

Income from Twitter’s ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.

Tag: brand marketing