Tag: brand marketing

Reckitt’s former CEO Rakesh Kapoor forms 12 Flags Consumer Fund

Rakesh Kapoor started his career with the maker of Durex and Dettol, Reckitt Benckiser, in 1987. At present, he is the non-executive director of NHS England (National Health Service). (Image source: Moneycontrol)

12 Flags Consumer Fund will focus on consumer health, wellness, pet and companion animal, nutrition and restaurants.

Gwalior Suitings: When the Pataudis saved a little lamb, the brand’s fortune changed

The commercial, which was shot on a 30 mm film and released on Doordarshan, went on to grace the cinema screens, too. “Cinema advertising was very popular during that period. We did 60 second versions for the cinemas. Thirty seconds, some 45 seconds and 15 seconds for television,” George Mangalath Thomas stated. (Stills from the ad)

‘The Lamb’ commercial, featuring veteran actor Sharmila Tagore and late former captain of Indian cricket team Mansoor Ali Khan Pataudi, set the tone for celebrity advertising. It was hailed as one of the early pioneers of celebrity advertising, and ran for seven years.

AI may take time to catch up with human intellect: Sprinklr CMO Arun Pattabhiraman

Arun Pattabhiraman, chief marketing officer, Sprinklr says, "In the realm of generative AI, I encounter two types of marketers: those who perceive it as a threat and those who are anxious about missing out on the generative AI wave. Both groups must recognise that the optimal approach is to embrace generative AI as a partner rather than a threat."

In an exclusive interaction with Storyboard18, Arun Pattabhiraman, chief marketing officer, Sprinklr talks about generative AI scope in marketing, enhancing customer experiences and key trends in customer management space.

Taco Bell has established itself as one of the most innovative QSRs in the country: Gaurav Burman

Gaurav Burman, director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, "As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for." (Image source: CNBC-TV18)

The restaurant, which has introduced an Indian desi menu, this will be accompanied by a digital campaign unveiled across social media platforms.

What Bata’s potential deal with Adidas teaches us about retail, marketing and collaborations

Bata until now has been selling its own brand while competing with other larger players. So, on the face of it, it may seem absurd to sell a competing brand in your store. (Representative Image: Pablo Zuchero via Unsplash)

With the average age of consumers reducing, Bata has planned to tap into latest trends with their new concept Sneaker Studios now implemented in 565 stores out of 2,100. Sneakers are about a fourth of Bata’s overall sales, their long-term target is to get 50 percent sales from informal shoes.

Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, each round will feature industry experts and celebrity panellists from the business and brand world, infusing excitement with their expertise and insights.

Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.

Future of e-commerce spending remains positive: Redseer

Retailers pin hopes on festive season to bring positive growth

Consumer spends in the last quarter was robust across online and offline retail, as GMV grew alongside a moderating inflation and rising income levels. The eCommerce spending sentiment for Q2 FY24 remains positive with an ECCI (eCommerce Consumer Confidence Index) of 131 with a minor dip from the previous quarter.