brand marketing – Page 334

News18 India launches ad campaign to announce its dominance in Hindi news segment

On the digital front, News18 India received 27 percent more video views on Facebook compared to Aaj Tak in July. Moreover, News18 India was also ahead of Aaj Tak by 12 percent in terms of YouTube views last month.

The targeted campaign with a hard-hitting, striking creative breaks the category code to drive home the message and reiterates News18’s prominence in the Hindi news segment with a high impact.

Perfios unveils new brand identity and logo

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

The decision is fuelled by the company’s global expansion plans in the US, Middle East, Southeast Asia, and African markets.

70 percent of Indian small businesses embrace marketing automation: GoDaddy

Bengaluru is home to more than 40 unicorns valued at over $1 billion. (Representative Image: Annie Spratt via Unsplash)

Recognizing the importance of digitalization small businesses also plan to implement digital advertising, creating a responsive website design, and position their companies better on search engines.

Mars Wrigley ropes in Jasprit Bumrah for its 25 year old Boomer ad campaign

In the TVC, Bumrah, and his teammates leave after a practice session in a frightfully obscure setting. Playing with catchphrases like– ‘Har pal fun kar, Boom Boom Boomer!', the TVC truly brings you the attributes of Boomer and Bumrah together. (Still from the ad)

The latest TVC builds on ‘Boom Boom Boomer’ jingle evolving its humorous essence to ‘Har pal fun kar, Boom Boom Boomer!’

Ranveer Singh becomes the brand face of Lavie Sport

The association with Ranveer Singh signifies Lavie Sport’s commitment to meeting the athleisure demands of today’s style-conscious youth while also staying relevant to its existing consumer base, said the company in a press statement. (Pictured: Ayush Tainwala - CEO and founder of Lavie and Lavie Sport with Ranveer Singh)

Ranveer Singh will be seen endorsing the brand’s existing portfolio along with the new collection through a slew of commercials spread across digital and social media.

Former Wunderman Thompson executive Roopa Badrinath launches Turmeric Consulting

Deriving its name from Turmeric, known for its healing properties, to its carefully curated brand identity where each letter supports and ‘enables’ the other, the consultancy intends to partner with organisations in their DEI journey by offering end-to-end consulting, assessments, audits, and customised training programs for better business outcomes and social impact. (Pictured: Roopa Badrinath)

Turmeric Consulting is a response to the times, offering a holistic and intersectional approach to its services and specialised offerings. This helps organisations embrace differences, create inclusive work cultures, enable them to conduct their business with purpose and engage more meaningfully with all their stakeholders.

DBS Bank India partners with five Indian badminton stars

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

The partnership involves Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand.

Tata Capital appoints Shubman Gill as its brand ambassador

As per Abonty Banerjee, chief operating officer- digital and marketing, Tata Capital, "Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best."

As part of the association, a multi-media campaign featuring Shubman Gill will soon be launched which will highlight the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

Talent is basic. Most people will have it; Prathap Suthan on the secret to lasting long in ad business

"Love your work. Marry your work. Make it your shadow. You have nothing else in the world to call yours." (Representative Image: Clemens van Lay via Unsplash)

Prathap Suthan, CCO, Bang In The Middle shares the secret behind lasting long in a business. FInd out what the answer is.

Nationally loved Air India brand now has the vision and Tatas’ support to be internationally loved, says Prasoon Joshi

Prasoon Joshi (left) says that by blending emotion, innocence and magical realism, the film evocatively showcases the new identity of Air India. Every element of the film tries to communicate this, be it the story, the casting, the sound design or the music.

McCann Worldgroup’s Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India’s transformation.