Tag: brand marketing

Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’

One of the key marketing tactics adopted by JWT was building a loyal customer base that would buy into the brand’s core values and its products repeatedly. Hence, the colour ‘yellow’ was used as a key element of the brand which appeared in most of the advertisements. (Stills from the ad)

In 1997, Ogilvy & Mather bagged not just the consumer imaging business but also the media duties of Eastman Kodak Company, which were worth $40 million and $260 million, respectively. Storyboard18 takes you through how O&M rose to Kodak’s expectations and a lot more.

Who are the Storyboard18 YoungGuns? Find out

YoungGuns is an annual recognition program that puts creativity and talent back in the spotlight.

Storyboard18’s YoungGuns is a celebration of talent – future-ready young professionals in advertising and marketing who are driving businesses and brands forward and bringing glory to India globally. YoungGuns – Class of 2023 was put together by our editorial teams through a selection process based on work/campaigns that have won global, Indian and regional awards in the past two years, giving India even greater creative clout the world over and setting a benchmark for the industry.

Infosys onboards tennis icon Rafael Nadal as ambassador for the brand

Infosys and Rafael Nadal’s coaching team are developing an AI-powered match analysis tool. This personalized tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.

Infosys’ partnerships with tennis have also extended to serve communities around the world, a good example being STEM (science, technology, engineering, and mathematics) education, made engaging through the lens of tennis, to enable young children to develop a deeper appreciation for STEM studies together with Tennis Australia.

Capri Global Holdings’ Capri Sports appoints all-women brand and commercial partnerships team

Along with UP Warriorz in the Women’s Premier League, the Bengal Warriors, Sharjah Warriors and the Rajasthan Warriors, fall into the Capri Sports family, that is a part of the Capri Global Holdings. (From left to right: Akanksha Bhatkar, Suvidha Dhalwani and Vinita Bhatia)

The team comprises Vinita Bhatia, V.P – brand and commercial partnerships, Suvidha Dhalwani, V.P – brand & commercial partnerships and Akanksha Bhatkar, senior manager.

Little advertising secrets of the iconic Amul Girl

Sometimes the Amul topical ads get by without any formal approval by the client. Most of the time, the conversations would happen telephonically with the MD of Amul on the topical themes and they release them the following day. (Still from an ad)

Created by Eustace Fernandes, India’s favourite brand mascot and her first line ‘Give us this day our daily bread: with Amul Butter’ appeared on a few lamp posts in Mumbai.

Mastercard announces partnership with ICC; Becomes global partner of ICC Men’s Cricket World Cup 2023

In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail a number of benefits. (Image by @BCCI via Twitter)

Mastercard’s tie-up with the ICC adds to the company’s prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.