Tag: brand marketing

PepsiCo gets on the ONDC bandwagon

Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024

Through this partnership, PepsiCo aims to expand its customer outreach through ONDC’s affiliated seller applications, and provide visibility to its product portfolio by the buyers.

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

How Maruti Suzuki is steering in the right direction

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

With the cost of owning compact cars having gone up substantially, the SUV segment is expected to drive growth.

YouTube introduces new training program for creators to boost compliance

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

Unlike the previous practice of a single warning throughout the channel’s lifetime, creators will now receive individual warnings based on the specific policy they breach.

Mamaearth owner Honasa Consumer’s Aqualogica brand clocks Rs150 crore in ARR

Aqualogica has made clean drinking water accessible to those in need. Over the last 18 months, the brand said it has adopted 10 villages and been able to impact 10,000 lives supplying 2.5 million liters of water. (Representative Image: m_____me via Unsplash)

The digital-first brand caters to the requirements of Indian skin and tropical weather. With over 25 SKUs, the brand has launched two ranges – Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients.

Philips expands local manufacturing of personal health products in India to serve local demand

With a commitment to cater to the evolving needs of consumers by providing tailored solutions, Philips is manufacturing a range of hair care essentials including hairdryers, hair straighteners, and hairbrushes in the beauty category. (Imaged sourced from CNBC)

The company has expanded production at its co-manufacturing site in Baddi, Himachal Pradesh, which will now produce mother and childcare products in addition to the beauty and grooming products already being made at the site.

Find out key consumer trends from Uber’s 10-year journey

Over 30 percent say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect. Nearly 55 percent say that sustainable mobility will become mainstream over the coming decade. (Image sourced from Moneycontrol)

Uber’s research states that 72 percent say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle.

Hershey India launches personalised gift packs ahead of Raksha Bandhan

The brand has played on the relatability factor of “How well do you know your sibling?” (Representative image by Paras Kaushal via Unsplash)

Consumers are encouraged to scan the QR code that leads to answering fun questions about their siblings. On answering these questions, the consumer would receive a personalized wish generated by AI that can be conveniently shared over WhatsApp with their siblings.

Eveready unveils new logo and refreshes brand identity

While retaining the ‘Cat-O-9’ unit which has been a defining image of the brand, the revamped Eveready logo marks a strategic drive; it derives its inspiration from the loop of infinity.

This transformation bespeaks a future-ready, self-aware brand. The tagline ‘Give Me Power. Give Me Red.’ reinforces Eveready’s identity as an unwavering source of strength and resilience.