brand marketing – Page 331

Global 5G subs close to 1.3 billion in Q2 2023: Ericsson Mobility report

Vodafone Idea (127.69 million), BSNL (20.65 million) and Intech Online Pvt. Ltd. (0.24 million). (Representative Image: David Arrowsmith via Unsplash)

As per the Ericcson Mobility report, India accounted for the most net addition of mobile subscriptions with seven million during Q2, followed by China (five million) and the US (three million).

Rahul Dravid goes full Bollywood in Farmley and Talented’s new ad film

Rahul Dravid in a still from the ad.

The connection between Rahul Dravid, known as ‘The Wall’ and the Bollywood film ‘Deewar’ has been conveyed through humorous spoofs in these two films, launched by Farmley and Talented.Agency, in collaboration with production house Momo Media.

Bollywood Superstar Ranveer Singh becomes BGMI’s brand ambassador

This partnership aims to bring together the thrill of gaming and the charisma of Superstar Ranveer Singh to engage and deliver elevated experiences for millions of gamers across the country.

Gaming major Krafton says the alliance aims to bring gaming and BGMI “to the masses in an unprecedented manner.”

World Cup 2023: Noticeable shift in brands to connected TV strategies for enhanced RoI

As of 2022, the number of households in India that own connected TV sets is 25 million. This figure is estimated to almost double by 2025. (Image source: twitter.com/BCCI)

The tournament’s alignment with Diwali, running from October to mid-November, makes it an attractive period for brands.

Brand Blitz Quiz: What you should know about iconic brands

Our quiz master Sai Ganesh, founder of India Wants To Know, was joined by guest panellist Mithila Saraf, CEO, Famous Innovation.

Don’t miss the lesser-known stories of brands like Burger King, Oreo, Uncle Chipps, that were discussed in Brand Blitz Quiz’s National Prelims.

Not walking away from an opportunity but walking towards the best opportunity: Mastercard’s Raja Rajamannar on cricket WC

Raja Rajamannar, chief marketing and communications officer and president - healthcare business, Mastercard (left) talks about Mastercard aiming to curate experiences that are unique from an Indian consumer’s point of view and bringing them to life to create priceless moments for consumers, and amplifying storymaking as opposed to advertising which is storytelling. (Right image sourced from @ICC via Twitter)

Mastercard’s global CMCO Raja Rajamannar on cricket, the global partnership with ICC, the BCCI deal and sports marketing.

Hyundai expects 9-10 percent growth in passenger car sales during festive season

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (Image sourced from CNBC)(Image sourced from CNBC)

The launch of the new Exter has led to demand for SUVs. 65,000 bookings have been made so far and there is a six-month waiting period.

Marriott International promotes Khushnooma Kapadia to vice president – marketing

Khushnooma Kapadia started her career at Arther Andersen as senior associate. She has worked with Good Relations India too.

Prior to this, Khushnooma Kapadia was Marriott International’s area director – marketing.

Campa Cricket: Reliance Consumer Products introduces a sports themed Campa drink

The carbonated drink, which is lemon flavoured and has the specialties of electrolytes will be made available in 250 ml and 500 ml packs at Rs 20 and Rs 30, respectively. (Image source: Moneycontrol)

Campa Cricket will be available in Maharashtra, Tamil Nadu, Karnataka, Telangana, Gujarat, West Bengal, Uttar Pradesh and Andhra Pradesh.

ShareChat launches ad film “What’s Trending Today” created by Schbang

The film portrays a scene in an office where two colleagues are trying to strike up a cordial conversation. Through their conversation, they discover the perks of being connected to the whole world through ShareChat, allowing them to stay updated with "Poori Duniya ki Kahani" (the whole world's story).

Titled ‘Aaj Kya Trending Hai?’ (What’s Trending Today?), the brand film aligns with ShareChat’s positioning as a hub for all things trending and culturally significant.