Tag: brand marketing

Applause Entertainment and Zindagi enter partnership to create South Asian Content

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Sameer Nair and Shailja Kejriwal are known for their contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas.

Shoppers prefer Amazon and Flipkart for convenience: Havas Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

The report further revealed that brands need to adopt AR/VR and conversational AI technology that are accessible 24×7 to win consumer confidence and trust.

Wondrlab Network’s influencer marketing platform Opportune partners with Reach Vista

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

Opportune becomes the first influencer marketing platform to onboard some of the most viral influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.

Consumer comfort with digital transactions grows in festive context: Paytm Ads

Bhartia and Khandelwal underscore the importance of risk mitigation for traders, urging them to explore alternative payment applications that are compliant with regulatory guidelines. (Image sourced from CNBC)

According to the report, there is an anticipated surge in spending across categories, with 50 percent of festive shoppers expecting increased expenditures during the season. UPI/wallet transactions, constituting 69 percent of offline payments, are positioned to be the primary payment mode across product categories.

India to be renamed Bharat? Here’s what it could mean for the country’s brand power

As per the consumer pulse survey, 67 percent Indian respondents stated that challenges in recent years have created opportunities for them. (Representative Image: Sikandar Ali via Unsplash)

According to brand experts, the reasons for changing the name of a country are multifold. Some believe that countries usually change their names for image makeover purposes, and others think it’s a pure political play.

Mahindra & Mahindra turns associate sponsor for ICC Men’s Cricket World Cup 2023

Mahindra & Mahindra (M&M) announced on December 13, 2023, that, in collaboration with external investors, it will infuse Rs 875 crore into Classic Legends Pvt Ltd (CLPL). (Representative Image: Guruprasath Chandrasekaran via Unsplash)

Mahindra dealerships will host a series of engagement activities during the cricket season for customers.

Maruti Suzuki beats M&M to lead SUV league in August

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

Maruti Suzuki recorded 16.5% YoY growth in August, which is faster than the industry numbers, according to Srivastava.