Tag: brand marketing

PM Modi’s exclusive interview to Moneycontrol: What message does it carry?

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

PM Modi has addressed a diverse audience effortlessly while foregrounding the big strides India has taken under his leadership and the painstaking efforts during India’s G20 Presidency to make a positive difference for people all over the world. With elections on the anvil, his answers also added up to perfect political messaging.

Tata Consumer falls 2% after denying reports of buying Haldiram stake

In an exchange filing, the Tata group company denied the report. "The company is not in negotiations as reported in the above-referred news article,” said Tata Consumer Products in the filing, referring to the report. (Representative Image: Markus Spiske via Unsplash)

Tata Consumer Products surged over 4 percent in the previous session, rising sharply following a report that it was in talks to pick up a 51 percent stake in Haldiram’s

SBI Life Insurance forays into metaverse

SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars.

The company launches LifeVerse Studio to connect and engage with consumers and reshape brand interactions.

Online fashion market expected to grow to $35 bn by 2028

Over the last five years, beauty and personal care (BPC) ($950 million) attracted more funding than apparel ($430 million), excluding the top two outliers in each category. However, as brands demonstrate their scaling playbook, apparel is expected to attract more money. (Representational image by Angela Bailey via Unsplash)

According to a report jointly published by Bain & Company and TMRW, a house of brands within the Aditya Birla Group, the category has seen around 30% historical growth, compounded annually, since 2019.

Anushka Sharma becomes fashion brand W’s brand ambassador

“To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook,” said Anushka Sharma.

The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.

Consumer court orders ITC to pay Rs 1 lakh to man who found one biscuit less in a packet

This partnership will serve as a strategic catalyst for both brands, helping them to expand their market reach and forge a more profound connection with the sporting community.

ITC Limited was ordered by a consumer court to pay Rs 1 lakh in compensation to a consumer who found only 15 biscuits in a 16-biscuit pack. The court ruled in favor of the complainant, citing “unfair trade practices”.

Limca Sportz turns official sports drink for ICC Men’s Cricket World Cup

Limca Sportz has also partnered with 60+ colleges across the country encouraging youth to unleash their inner fitness enthusiast. This will bring together colleges taking the Limca Sportz Yo-Yo Test challenge. The winning teams will get exclusive tickets to watch a World Cup Match. Limca Sportz will enable rehydration during these fitness tests.

Limca Sportz conveys a message of #RukMat (never stop). The campaign revolves around the pack and is supported by multimedia communication, an online platform experience & on ground activations.