Tag: brand marketing

Carmakers rev up models with Advanced Driver Assistance Systems for safety conscious Indians

According to Custom Market Insights (CMI), the size of the Indian ADAS is estimated at $2.12 billion in 2023 and is expected to reach $9.98 billion by 2032, a CAGR of 18.80 percent. (Representative Image: Brock Wegner via Unsplash)

MG Motor India, M&M, Hyundai, Honda, Tata Motors and Toyota Kirloskar Motor are among the carmakers betting on the growing market of a tech savvy and safety conscious Indian consumer, estimated to rise to $9.98 billion by 2032 from $2.12 billion now.

Gen Z, millennials to account for 75 percent of spending on disruptors by FY28

The report showed that disruptor jewellery brands have redefined the business model. One brand that is scaling up rapidly has positioned itself as a “fast fashion destination” for gold jewellery. With over 17,000 designs and about 1,000 added every quarter, the brand still runs on close to zero finished inventory. (Representative Image: Unsplash)

Gen Z cares about confidence, fun, and well-being, while millennials care more about eco-friendly and self-expressive brands.

Apple loses $200 billion in market capitalisation on China’s iPhone curbs

It is to be noted that services segment of Apple, which is touted as the growth engine for the company, reportedly saw a job cut of about 100 jobs in its digital services group. (Representative Image: Laurenz Heymann via Unsplash)

Apple counts China as its biggest foreign market and global production base. It reported record June quarter sales from China, improving from a decline of 3 percent in March to a growth of 8 percent.

Is Haldiram’s really worth $10 billion?

In 2024, Delhi and Nagpur branches of the business were merged into a new company called Haldiram Snack Foods Private Limited (HSFPL) (Image source: Moneycontrol)

On September 6, reports suggested that Tata Consumer Products was in talks to buy a 51 percent stake in Haldiram’s but was not comfortable with the $10 billion valuation that Haldiram’s had sought. Both companies have since denied being in talks.

The iconic iPhone X will ride into the sunset this month — here’s a look at the game-changer

‘Made in India’ smartphones are expected to experience double-digit growth in 2025, driven by government push as well as increasing diversification by brands.

On September 12, 2017, Apple CEO Tim Cook unveiled the iPhone X, a groundbreaking device that introduced features like the notch and Face ID. While it may feel dated today, it was a pivotal moment in iPhone history, setting the stage for future innovations. Apple has decided that the iPhone X will no longer run the latest version of iOS.

Viacom18 becomes Indian Super League’s exclusive media rights holder

The 10th season of the Indian Super League (ISL) will kick off on September 21 at the Jawaharlal Nehru Stadium, Kochi, with a clash between Kerala Blasters FC and Bengaluru FC. (Image source: News18)

Viacom18 will be the exclusive media rights holder for ISL across digital and linear TV platforms. The telecast will be available for football fans in multiple languages and will also be streamed free on JioCinema.

Monk Entertainment expands footprint in South India, onboards former core team of Fabsquad Media

Armed with proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. (L to R: Aishwarya Gunjal, Viraj Sheth, Aju Philip)

Aju Philip will now be looking after the creator program and Aishwarya Gunjal will be looking into the business operations in the south division.

This is prime time for India in the global marketplace: David Kohler

David Kohler believes that the Indian consumer has passion and they are courageous. “We love the aesthetic variety that is needed in India. We also see a great appetite for leading edge smart products. Intelligent toilets or smart showers, all of these have been important in a fast-growing segment in India,” he says. (Image source: kohlercompany.com)

India is the only country in the world where Kohler has three experience centres. The brand plans to build more immersive experiences. It is adding 160 showrooms this year, growing its India network to 1,000.

AI threat: Indian news outlets seek balanced way to handle OpenAI’s web crawler to protect content

Indian stakeholders are also in agreement with the regulatory and industry measures suggested by the global media consortium. These include enabling media companies to collectively negotiate with AI model operators and developers regarding the terms of their access to and use of intellectual property, and involvement of consent of the intellectual property rights holders to copy and use content in training data and output. (Representative Image: Levart_Photographer via Unsplash)

The goal is to strike a balance that respects copyright protection, fosters innovation and maintains a free flow of credible news.