Tag: brand marketing

Influencer live-streaming: the new power tool of the creator economy

Live-streaming platforms have become virtual communities, bringing together creators and viewers from different walks of life. These platforms foster a sense of belonging and camaraderie, as audiences connect, engage, and support one another. (Representative Image: Nicolas LB via Unsplash)

Live streaming has played a vital role in empowering diverse talents across India. From musicians, artists, and comedians to fitness enthusiasts, chefs, and educators, live-streaming platforms have provided a level playing field for creators from all backgrounds. This inclusivity has allowed Indian creators to showcase their unique skills and talents, irrespective of societal barriers.

Garden Vareli: A brand that captivated the nation

Post the release of the advertisements, each of the models entered beauty pageants and achieved recognition and success. From the time the account came to Ambience Advertising, until almost the year 2000, every year, a campaign was released. (Stills from ads)

The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?

Air India’s new look and livery revealed!

Designed in partnership with the brand transformation company, FutureBrand, the iconic new brand identity combines Air India’s glorious past with its drive to aim for excellence and innovate for the future, creating a standout brand design for a premium global airline with an Indian heart.

Tata-backed Air India retained its red and white colour and added purple and gold in the new logo signifying aspiration and possibilities.

Puma announces Shanaya Kapoor as GenZ ambassador

Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.

As part of her association with PUMA, Shanaya Kapoor also announced her debut on Snapchat. Through her public account, Kapoor will engage with her Snapchat audience and give glimpses of her partnership with PUMA.

Infosys gets a new sonic identity

As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity.

The sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.

How brands are combating inflated numbers by social media influencers

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

 Storyboard18 spoke to various stakeholders to understand how brands are addressing the challenge of overstated figures among social media influencers.

YouTube turns 15 in India, shares top creator trends

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

YouTube India shared five trends that showcase the impact of Indian creators and fans in shaping the digital video landscape and creator economy in India.