Tag: brand marketing

Nora Fatehi is promoting sports betting platform on her Insta account

In the past, Storyboard18 has written extensively on offshore sports betting platforms and their rampant marketing initiatives in the country. Chandrima Mitra, partner, DSK Legal, had then explained that considering betting is prohibited in many states in India, advertising of betting is also prohibited. (Image source: News18)

Nora Fatehi’s reward for promoting the platform is its support in her new dance video.

Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad

The video has taken many by surprise, impressing them with its innovative approach.

Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.

Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare

Patani's dedication to fitness and overall well-being aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products for all beauty enthusiasts.

As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.

Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Mark Sinnock, global chief strategy, data & innovation officer, Havas Creative

Mark Sinnock, global chief strategy-data and innovation officer at Havas Creative, offered crucial insights during an interview with Storyboard18’s Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data… Continue reading Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet

While they tested the network in areas with good experience, based on their feedback, a team of Vi network engineers continued to reinforce the network in locations from where they reported weaker experience. (Stills from the ad)

Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.

Leo Burnett and AqVerium announce water sustainability score for brands

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

The first water report card for brands – simply broken down in a 1-100 score, that talks about how water is sourced, used, wasted or recycled in the entire process of creating a product.

Barbie crosses $1 bn at global box office: Breaks record for female directors but struggle persists in Indian market

On Friday, August 5, 'Barbie' managed to garner approximately Rs 1.50 crore, showing a consistent decline in its collection over a period. The cumulative earnings for 'Barbie' now stand at Rs 40.67 crore in India. (Image source: Moneycontrol)

Led and produced by Robbie, the film has maintained its grip on the top spot for three consecutive weeks, and its journey is far from over. It achieved the $400 million milestone in the US and the $500 million milestone internationally at a pace that outpaced even the Harry Potter series from Warner Bros.

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Each pack serves as a radiant canvas, bringing alive the artistry of Indian craftsmen and their timeless creations. From the Benarasi Silk in Uttar Pradesh to the Kanjeevaram from Tamil Nadu, from the Muga Silk of Assam to the Paithani of Maharashtra, to PhulkarI of Punjab, each handloom spins a yarn of cultural pride.

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.