brand marketing – Page 339

Abhinav Kumar to take over from Rajashree R as CMO of TCS: Report

Rajashree, who comes with an experience of two decades started her career at Ramco Systems. She started her journey at TCS as head, retail solutions group. (From left to right: Rajashree R and Abhinav Kumar)

As per BSE filing, TCS is undergoing changes at its senior leadership management level, which will be effective starting August 1.

Local brands Sargam, Vidisha, and Bhagwati shine in India’s consumer market: Kantar

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

The Kantar findings state that some of the brands that have gained significantly in Brand Footprint rankings this year are Sargam, Vidisha and Bhagwati. These three brands have improved their rankings by at least 30 places, and have now entered the top 100 brands based on the Consumer Reach Points (CRPs). Apart from these brands, another local brand to enter into the top 100 was Fena. Fena’s all India penetration had improved significantly from 8 percent to 13 percent.

Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India

Protinex’s agenda as a brand with strong equity and legacy is to normalise the topic of health and make it as a part of everyday conversation. (Representative image by Kelly Sikkema via Unsplash)

Protinex, the flagship brand of Danone has recently launched the second season of its health awareness initiative, Protinex Protein Abhiyaan. This initiative is designed to educate consumers about the importance of protein consumption for better health and well-being.

Capgemini launches new set of generative AI offerings

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

Building on a strong generative AI momentum, the group has boosted its capabilities across the business and is launching a new set of end-to-end generative AI offerings to deliver on a strong pipeline of client opportunities.

The power of customer retention: Shifting focus from acquisition to retention

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

Building strong connections with customers takes time. When we spend time understanding users’ needs, preferences, and pain points, we can customize our products, services, and communications to demonstrate that we truly comprehend them.

Coca-Cola teams up with ICC for men’s cricket World Cup 2023

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

Coca-Cola will embark on many brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.

Pro Panja League gets Sunny Deol to add more celebrity muscle

The founders of Pro Panja League, Parvin Dabas and Preeti Jhangiani are well known Bollywood actors so it is not surprising that they collaborated with Bollywood for the first season of the league.

The campaign film features, Sunny Deol, in an arm-wrestling match against Pro Panja League athlete Sanjay Deswal.

Two name changes later, this smallcap firm seeks to rebrand itself as ‘AI services’ provider

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

The company, which is into real estate, property and infrastructure development, is seeking to change its name to incorporate the latest buzzword – artificial intelligence.

Netflix plans to restructure its advertising partnership with Microsoft

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

Netflix partnered with Microsoft in 2022 to provide technology and sell ads on its behalf, in part because Microsoft offered to pay a “revenue guarantee,” reported WSJ.

Catch you on the ‘flip’ side; The increasing popularity of foldable smartphones

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

In less than five years, foldable smartphones have gone from gizmos purchased by wealthy gadget freaks to stable everyday use devices.