Tag: brand marketing

Hotel essentials: Rooms, Wifi, restaurants… and EV charging stations

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

One add-on, small and mid-sized hotels are looking to incorporate is EV charging stations as not only will they generate revenue, but will ensure repeat customers, who would have more time to spend at hotels, while getting their vehicles recharged.

Meta to continue to invest in AI, metaverse; registers $31.5 billion as ad revenue in Q2

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

According to Meta, in the second quarter of 2023, ad impressions delivered across Meta’s family of Apps increased by 34 percent year-over-year and the average price per ad decreased by 16 percent year-over-year.

Explained: What is a data clean room?

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

In the most basic sense, all web browsers and big tech companies such as Google, Microsoft, Meta and Amazon and advertisers share data obtained from customers with each other via safe spaces known as data clean rooms.

cult.sport fuels passion for sports in every Indian through ‘The Maidaan called India’ campaign

The campaign challenges the notion that sports are limited to professional athletes or specific activities and asserts that sport is, in fact, an integral part of our everyday lives.

cult.sport seeks to change the narrative in sports marketing by diverging from championing excellence to encouraging participation in sports. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives.

Sony India onboards singer King as brand ambassador

The first campaign “King meets the King” for Sony’s SRS-XV800 discless party speaker goes live from today onwards. (Image sourced via Instagram - @ifeelking)

The collaboration with King comes at a time when Sony India endeavours to strengthen its connection with the youth.

Parle remains most chosen in-home FMCG brand; Britannia tops OOH category: Kantar

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The report has evaluated the top FMCG brands of 2022 by their Consumer Reach Points (CRPs), which gauge the brand’s popularity based on actual consumer purchases and the frequency of those purchases within a calendar year.